AwesomenessTV Launches Scripted Comedy Series ft. YouTube Sensation Cimorelli
Content & Co (www.contentandco.com), the leading LA-based brand studio, SUBWAY Restaurants, and AwesomenessTV today announced the launch of a new original scripted comedy series with Cimorelli, a six-sister a cappella group, who are among YouTube's biggest stars, with 2.5 million subscribers. "Summer with Cimorelli" will be available on AwesomenessTV, the leading teen/tween destination and Cimorelli's Youtube Channel, part of the AwesomenessTV multi-channel network.
Filmed at Youtube Space LA and on location throughout the LA area, "Summer with Cimorelli" is a five-episode comedy about how the sisters survive the summer with no parents and no cash. Written by Douglas Lieblein, co-executive producer of "Hannah Montana," and directed by Melanie Mayron, director of ABC Family's "Pretty Little Liars," the program pairs top Hollywood creative talent with some of the biggest teen Youtube stars. The series is executive produced by Peter Isacksen of Content & Co.
"As Youtube stars are becoming brands in their own right we are seeing more opportunity to develop premium programming around them with our brand partners," said Stuart McLean, founder and CEO, Content & Co. "The Cimorelli deal is unique in that it sets up all parties SUBWAY, AwesomenessTV, Cimorelli and top Hollywood production talent to push from the same side of the table, a drastically different approach to the traditional TV model, and one that benefits all partners involved."
An added element is that two new original singles will be featured exclusively on the show.
Tony Pace, Global Chief Marketing Officer at SUBWAY Franchise World Headquarters, commented: "As entertainment options evolve, we believe brands need to take their appropriate place in the content itself. At SUBWAY, we've had a lot of success reaching our varied target audiences through branded entertainment and are excited to be supporting Cimorelli through our latest endeavor 'Summer with Cimorelli.'"
"We are big fans of Cimorelli, who are part of our network and the first act signed to our music label," said Brian Robbins, CEO and Founder AwesomenessTV. "'Summer with Cimorelli' is a perfect fit for AwesomenessTV, featuring great Youtube talent, great production values and a strong brand partnership, which is why we are turning the launch into a major event for our channel."
As one of the hottest current musical acts, the sister group is signed with Universal Music's Island label. Cimorelli was selected as an iTunes Artist of the Week in 2013, garnering more than 350,000 downloads of its single Made In America and won the Teen Choice Award for Choice Web Star the same year. Additionally, the sister group co-headlined the sold out DigiFest UK, drawing 5,000 attendees and will continue on the tour New York City on June 7, Toronto on June 14, and Minnesota on August 24.
About SUBWAY Restaurants
Headquartered in Milford, Connecticut, SUBWAY Restaurants is the world's largest restaurant chain with more than 40,000 locations in 100 countries. Co-founded by Fred DeLuca and Dr. Peter Buck in 1965, their partnership marked the beginning of a remarkable journey and paved the way for thousands of entrepreneurs to build and succeed in operating their own business. Long-time leaders in offering consumers nutritional options on-the-go, the brand became the first quick service restaurant in 2012 to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria. With a robust social community of over 25 million, SUBWAY engages daily with consumers from around the world. For more information, visit http://www.subway.com, like us on Facebook.com/subway and follow us on twitter.com/subway. SUBWAY is a registered trademark of Doctor's Associates Inc.