Adult Swim's Total Day Ranks #1 with Key Demos for Week of 1/14
Adult Swim's Total Day ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34, & 18-49 on basic cable this week. Compared to the same week in 2012, Total day delivery grew among adults 18-24 by 9%, adults 18-34 by 11%, adults 18-49 by 15%, men 18-24 by 9%, men 18-34 by 15% and men 18-49 by 16%.
Adult Swim ranked #2 (behind TBS) among basic cable networks for Prime Time delivery of adults 18-34. Compared to the same week in 2012, Prime delivery was up with all key adults and men, ranging between 2% and 17%.
A new episode of the Adult Swim original series, Robot Chicken (Sunday, 12 a.m.) ranked #1 in its time period among all targeted adults and men, growing by double digits-between 40% and 72%-across the board vs. the same time period year ago.
The Saturday premiere of The Cleveland Show (10:30 p.m.) was #1 in its timeslot with adults 18-24/18-34 and men 18-24, while growing by double digits among adult 18-34/18-49 and all men.
Adult Swim programming-including Robot Chicken, Family Guy and Newsreaders-accounted for 23 of the top 50 telecasts on basic cable for the week with Men 18-34, more than any other network.
TBS continued its winning ways last week, ranking as basic cable's #1 network in primetime delivery of adults 18-34, the same demo it won for all of 2012.
Last week's episode of the TBS original comedy Cougar Town drew more than 2.6 million viewers in Live + 3 delivery, with 816,000 adults 18-34 and 1.7 million adults 18-49. Those figures are on par with the show's season premiere the prior week.
TBS's new competition series King of the Nerds got off to a strong start last Thursday night, ranking as one of basic cable's Top 5 programs in its timeslot with adults 18-49 (1.2 million Live + Same Day). The series drew a total of 2 million viewers in Live + Same Day, with 586,000 adults 18-34.
The Big Bang Theory on TBS accounted for 12 of basic cable's Top 15 sitcom telecasts for the week among total viewers. It also claimed 10 of the Top 15 sitcom telecasts with adults 18-34 and 11 of the Top 15 with adults 18-49.
In late night, Conan averaged 854,000 viewers last week, with 276,000 adults 18-34 and 549,000 adults 18-49. To date, CONAN's January deliveries are up 5% among adults 18-34 and 1% among adults 18-49 compared to December.
truTV continues to enjoy a strong January, ranking as one of cable's Top 10 entertainment networks last week in primetime delivery of one of the network's target demos, men 18-49 (273,000).
truTV's Hardcore Pawn scored more than 2.6 million viewers and 1.2 million adults 18-49 last Tuesday at 9 p.m. The episode ranked as one of ad-supported cable's Top 5 programs in the timeslot with total viewers, adults 18-49, men 18-49 (671,000) and men 18-34 (290,000). It also helped truTV score a Top 10 ranking for the night with key adult and male demos.
truTV's new hit Hardcore Pawn: Chicago (Tuesday at 9:30 p.m.) garnered more than 2 million viewers and 1 million adults 18-49. It ranked among basic cable's Top 5 programs in the timeslot with men 18-49 (528,000).
Full Throttle Saloon (Wednesday at 9 p.m.) drew a total of 1.4 million viewers and ranked among the Top 5 programs in its timeslot with adults 18-49 (850,000).
Other strong performers for truTV last week include Thursday night's Impractical Jokers (1.7 million viewers), Friday night's Killer Karaoke (1 million viewers) and Sunday night's Storage Hunters (1.4 million viewers) and Container Wars (1.3 million viewers).
Cartoon Network ranked as all television's #1 destination for boys 6-11 & 9-14 on Monday Night (7-9 p.m.), while #1 among boys 2-11 & 6-11 on Friday night, and #1 among boys 6-11 on Wednesday and Thursday Night.
An all-new episode of Regular Show (Monday, 8 p.m.) was the #1 telecast of the day among boys 6-11 & 9-14, and ranked #1 in its time period among boys 2-11. Similarly, a new episode of Adventure Time (7:30 p.m.) ranked #1 in its timeslot with boys 6-11 & 9-14. Both premiere episodes saw rating gains among kids and boys 6-11/9-14 vs. the same time period last year.
On Wednesday night, Cartoon Network presented a new half-hour special, The Legends of Chima (7:30-8 p.m.), which scored as the #1 telecast of the day among boys 6-11 and ranked #1 in its timeslot among boys 2-11, also earning ratings growth among kids 2-11 & 6-11 and all key boys, ranging between 3% and 34%.
Saturday Morning (7-11 a.m.) delivery across Cartoon Network's action-adventure line-up grew double-digits across key kids and boys-between 14% and 34%-with premiere episodes of Beyblade: Metal Fury (8 a.m.) and Pokemon BW: Rival Destinies (8:30 a.m.) ranking #1 in their respective time periods among boys 6-11 & 9-14 and Ben 10: Omniverse (9 a.m.) ranking #1 among boys 9-14. Additionally, original series Star Wars: The Clone Wars (9:30 a.m.) and Young Justice (10:30 a.m.) increased all kids and boys deliveries vs. last year's time period, ranging between 18% and 103%.
NBA TV's nine NBA Fan Night presented by Sprint telecasts this season are averaging 476,000 total viewers, up 5% compared to last season (455,000 total viewers for 22 telecasts).
More On: Adult Swim, Robot Chicken, The Cleveland Show, Family Guy, TBS, Cougar Town, King of the Nerds, Conan, Hardcore Pawn.