Adult Swim Takes Total Day in Adults 18-24, 18-34
Adult Swim's Total Day ranked #1 among adults 18-24 & 18-34 and men 18-24 on basic cable. Compared to the same week in 2012, Total Day delivery increased among adults 18-24 by 15%, adults 18-34 by 19%, adults 18-49 by 18%, men 18-24 by 9%, men 18-34 by 9% and men 18-49 by 14%.
Compared to the same week in 2012, Primetime (broadcast definition) delivery increased among adults 18-24 by 8%, adults 18-34 by 21%, adults 18-49 by 11%, men 18-24 by 12%, men 18-34 by 11% and men 18-49 by 9%.
Sunday's new episodes of the original animated series, The Aqua TV Show Show (12a.m.) ranked #1 in its timeslot among all targeted adults and men 18-24 & 18-34, while increasing delivery among these same demos. Additionally, the new episode of Squidbillies (12:15 a.m.) ranked #1 in its time period with all key adults & men demos, while increasing among all targeted adults and men 18-34 & 18-49 vs. the same time period last year.
Thursday's premiere episodes of Childrens Hospital (12 a.m.) and NTSF:SD:SUV:: (12:15 a.m.) ranked #1 in their respective time periods with men 18-24. NTSF:SD:SUV:: increased delivery by double-digits among all key adults and men vs. the same time period last year.
The Saturday night TOONAMI block new episodes of Naruto (12:30 a.m.), One Piece (1 a.m.), Soul Eater (1:30 a.m.), and Sword Art Online (2 a.m.) increased by mostly double-digits with all targeted adult demos vs. the same time period last year.
Adult Swim's programming accounted for 26 of the top 50 telecasts on basic cable for the week with adults 18-34 and men 18-34, both more than any other network.