Adult Swim Takes Top Spot in Key Demos in January
Adult Swim's Total Day performance in January 2013 ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24 &18-34 on basic cable. Compared to January 2012, Total day delivery earned double-digit growth among all target demos - adults 18-24 grew by 18%, adults 18-34 by 12%, adults 18-49 by 13%, men 18-24 by 14%, men 18-34 by 13%, and men 18-49 by 11%.
Adult Swim ranked #3 in Prime Time delivery of adults 18-34 among all basic cable networks. Compared to December 2012, Prime delivery also increased by double-digits across the board, ranging between 15% and 25%.
New episodes of Robot Chicken in January (Sundays, 12 a.m.) ranked #1 in the time period among all key adults & men, growing by double digits across the board vs. the same time period last year, ranging between 54% and 79%.
Adult Swim's newest original series, Newsreaders (premiered Thursday, January 17, 12 a.m.) has earned significant growth vs. last year's time period, growing mostly by double digits: adults 18-24 grew by 12%, adults 18-34 by 22%, adults 18-49 by 35%, men 18-24 by 20%, men 18-34 by 27% and men 18-49 by 37%.
Adult Swim programming accounted for 15 of the top 50 telecasts on basic cable for the month among adults 18-34.
TBS got the year off to a strong start by ranking as basic cable's #1 entertainment network among adults 18-34 and adults 18-49 in primetime for January. The network also topped all basic cable networks for the final week of January in primetime delivery of those two key demos.
TBS's Cougar Town brought in more than 2.5 million viewers in Live + 3 delivery for last Tuesday's episode. Among TBS's key demos, the series drew 722,000 adults 18-34 and 1.5 million adults 18-49. Meanwhile, time-shifted viewing has lifted the Jan. 8 season premiere of Cougar Town to a final Live + 7 tally of 2.9 million viewers, with 880,000 adults 18-34 and 1.9 million adults 18-49.
In its second week, TBS's new competition series King of the Nerds garnered 1.7 million viewers and more than 1 million adults 18-49 in Live + Same Day delivery. Among TBS's key young adults demo, the show grew +3% over its season premiere, with 605,000 adults 18-34.
Continuing its reign from 2012, The Big Bang Theory on TBS ranked as basic cable's #1 sitcom in January among total viewers, adults 18-34 and adults 18-49.
Last week in late night, TBS's Conan averaged 875,000 viewers in Live + Same Day, a +2% boost over the prior week. Key demos were up significantly as the series delivered 303,000 adults 18-34 (+10%) and 585,000 adults 18-49 (+7%). For the month of January, Conan saw growth among adults 18-34, which were up 5% compared to December. In time-shifted viewing for the week of Jan. 7th, Conan grew its audience to 1.1 million viewers in Live + 7, with 361,000 adults 18-34 and 706,000 adults 18-49.
Across January 2013, Cartoon Network ranked as basic cable's #1 destination for Total Day delivery of boys 9-14. Overall, Total Day delivery of kids 9-14 grew by 3%, compared to January 2012.
Cartoon Network also scored as the #1 TV destination for all boys 2-11, 6-11 & 9-14 on Monday and Thursday nights (7-9 p.m.), while #1 among boys 6-11 on Wednesday nights and #1 among boys 9-14 on Friday nights.
Cartoon Network's newest original series, the live-action sketch comedy show Incredible Crew (Thursday, 8 p.m.) premiered on Jan. 24, ranking #1 in its time period among all boys 2-11, 6-11 & 9-14. Delivery across all targeted kids and boys demos grew mostly by double digits vs. the 2012 time period - kids 2-11 increased by 6%, kids 6-11 by 19%, kids 9-14 by 16%, boys 2-11 by 19%, boys 6-11 by 26% and boys 9-14 by 18%.
Among the network's original animated programming, Regular Show (Mondays, 8 p.m.) and Adventure Time (Mondays, 7:30 p.m.) each ranked #1 in their respective timeslots among boys 2-11 & 6-11. Both series earned significant delivery gains in January across all kids and boys demos, ranging between 4% and 24%.