Adult Swim Continues as No. 1 Basic Cable Network in Adults 18-34
For the third month in a row, Adult Swim ranked #1 among basic cable networks for Primetime (broadcast definition) delivery of adults 18-34. Compared to August 2012, average Primetime delivery increased by significant double digits across all targeted demos: adults 18-24 grew by 36%, adults 18-34 by 31%, adults 18-49 by 24%, men 18-24 by 34%, men 18-34 by 28% and men 18-49 by 21%.
Across August 2013, Adult Swim's Total Day Delivery ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34 & 18-49 on basic cable, continuing its top ratings position for seven consecutive months. Compared to August 2012, average Total Day delivery increased by double-digit growth across all adult and male demos - adults 18-24 by 38%, adults 18-34 by 33%, adults 18-49 by 29%, men 18-24 by 35%, men 18-34 by 29% and men 18-49 by 23%.
Thursday night's new episodes of Adult Swim's original live-action series,Childrens Hospital (12 a.m.) ranked #1 in its time period among targeted adults 18-34, 18-24 & 18-49 and men 18-24 & 18-34, while new episodes of NTSF:SD:SUV:: (12:15 a.m.) ranked #1 in its time period among adults 18-34 and men 18-24 & 18-34. Both premieres increased by double-digits growth among all key adults and men vs. the same time period last year.
Sunday night's premiere episodes of Aqua TV Show Show (12 a.m.) and Squidbillies (12:15 a.m.) increased by mostly double-digits growth across adults 18-24, 18-34 & 18-49 vs. the same time period last year.
The Monday night premiere episodes of Bob's Burgers (10 p.m.) increased with all targeted adults and men vs. the same time period last year.
The Saturday night premiere episodes of Bleach (12 a.m.) ranked #1 in its timeslot among adults 18-34 and men 18-34 & 18-49; Naruto (12:30 a.m.) ranked #1 in its timeslot with adults & men 18-24 & 18-34; One Piece(1 a.m.) ranked #1 in its timeslot with men 18-24 & 18-34; Soul Eater(1:30 a.m.) ranked #1 with men 18-34 & 18-49; Sword Art Online (2 a.m.) ranked #1 with adults 18-24 & 18-34 & all key men demos. All TOONAMI premieres increased by double and triple-digit growth across the board vs. the same time period last year.
Adult Swim's programming accounted for 29 of the top 50 telecasts on basic cable for the month of August among adults 18-34, and 32 of the top 50 telecasts with men 18-34, both more than any other network.
TBS won August as basic cable's #1 network in Primetime delivery of adults 18-49. The network also ranked as basic cable's #1 full-time network in Primetime with adults 18-34 (#2 behind Adult Swim among all basic cable networks). TBS continues to hold position as basic cable's #1 network adults 18-34 and adults 18-49 in Primetime for the year-to-date.
TBS's hit original series Sullivan & Son has scored 2.3 million viewers in Live + 3 delivery so far for last Thursday's season finale. The episode also drew more than 1.2 million adults 18-49 and 582,000 adults 18-34.
TBS's new series Deal With It continues to build on its success. Last Wednesday's episode has posted 2.2 million viewers in Live + 3 delivery (+3% vs. the prior week). In key demos, the episode has drawn 1.3 million adults 18-49 (+8%) and 711,000 adults 18-34 (+15%).
For the month of August, Big Bang Theory on TBS ranked as basic cable's #1 off-net sitcom for the month among total viewers, adults 18-34 and adults 18-49.
TNT's Rizzoli & Isles and Major Crimes closed out summer with wins as basic cable's Top 2 scripted programs for the week among total viewers. They also ranked among basic cable's Top 3 dramas for the week among adults 25-54.