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When It Was Now, the debut album from Atlas Genius, will be released on February 19, 2013 via Warner Bros. Records. The Australian band has been touring the U.S. non-stop for the past four months with groups like Silversun Pickups, Wolf Gang and Animal Kingdom and will wrap up their 2012 run with a sold-out headlining show at Los Angeles' Troubadour on December 11th.
While in L.A., the band will perform on KCRW's "Morning Becomes Eclectic" on December 10th and make their U.S. television debut, performing the hit song "Trojans" on Jimmy Kimmel Live on December 12th.
"Trojans" Official Video on YouTube
"Back Seat" (Goldroom Remix)
The band wrote, recorded and produced When It Was Now themselves at a studio they built in their hometown of Adelaide, Australia. It was mixed by Michael Brauer at Electric Lady Studios in New York City.
Once their studio was built, the first song that Atlas Genius finished was "Trojans." After spending weeks tweaking it, they put "Trojans" on SoundCloud, Spotify, iTunes and Australia's Triple J Unearthed website. Then, they pretty much forgot about it.
"We began to think that music was a pipedream and we had all gone back to university to pursue more realistic careers," says lead singer Keith Jeffery. But as they crammed for their fall semester final exams, the blog Neon Gold discovered "Trojans" on the Triple J Unearthed site and wrote a post praising the song as sure to "invade your head, all dressed up in a clever disguise of earnest vocals riding a hooky riff." Checking the band's email account for the first time in over a month, they found their inbox being barraged by fans, record labels, booking agents and management companies from all over the world.
The band continued to write and record new songs in relative isolation in their studio as word on "Trojans" spread organically across the internet, with blog support leading to the song charting #1 on both Hype Machine and the We Are Hunted "Emerging Artist" Chart. SiriusXM Alt Nation found the song on a blog and started spinning "Trojans." The song spent four straight weeks as the #1 requested track on their listener generated Alt-18 countdown in early 2012. "Trojans" began to sell over 1,000 tracks per week in the States and soon climbed to 45,000 downloads sold - all with zero promotional efforts from the still-unsigned band.
Atlas Genius signed to Warner Bros. Records in the spring of 2012 and quickly released the three-song EP Through The Glass in June, featuring new songs "Back Seat" and "Symptoms." The band has released a variety of remixes for all three tracks through their SoundCloud page, including remixes by Lenno, Goldroom, Xaphoon Jones (of Chiddy Bang), Aislyn (of Passion Pit), Wild Cub, and Fred Falke. Each one charted on Hype Machine, with Lenno going to #1 and Goldroom and Xaphoon Jones going Top 5.
"Trojans" has slowly and steadily become a bonafide hit, selling over 100,000 singles to date and storming the Top 5 on the Modern Rock radio charts. The official music video for "Trojans" which was directed by Claire Marie Vogel, premiered simultaneously on MTV and VH1 earlier this month and can be seen HERE.
ATLAS GENIUS - 2012 NORTH AMERICAN DATES
11/28 - Norfolk, VA: 96X Winter Meltdown @ Ted Constant Convocation Center/Winter Meltdown
12/01 - Chicago, IL: Q87.7 The Night We Stole Christmas @ Aragon Ballroom
12/06 - San Francisco, CA: Live105 Not So Silent Night @ Mezzanine
12/08 - Portland, OR: 94.7 A December to Remember @ Crystal Ballroom - SOLD OUT
12/11 - Los Angeles, CA @ The Troubadour - SOLD OUT