AMERICAN HORROR STORY: COVEN Sets Ratings Record for FX
With week-over-week increases in time-shifted viewing nearly doubling (Live+3), the second episode of American Horror Story: Coven, "Boy Parts" (10/16/13), posted a spectacular performance and set a record for the highest delivery of Adults 18-34 of any program in FX's history. Week 2 of Coven, featuring Broadway vet Patti Lupone, delivered 2.95 million Adults 18-34 topping its debut episode 2.92 million (Live+3) in the demo, and all FX telecasts inclusive of Live+7.
The second episode of Coven pulled ahead of its premiere episode in audience delivery in many major demos, erasing what previously were double-digit percentage declines on a Live+Same Day measurement. Furthermore, when Live+7 data becomes available, ratings for the second episode of American Horror Story: Coven will likely surpass those of the premiere episode across the board, which would mark the first time that has happened in the three years of the American Horror Story franchise.
Inclusive of Live+ 3 data, episode 2 of American Horror Story: Coven delivered 7.12 million Total Viewers and 4.98 million Adults 18-49, just -2% off from the premiere episode. Coven is averaging 7.2 million Total Viewers, 5.03 million Adults 18-49, and 2.93 million Adults 18-34, which are respective gains of +49% in Total Viewers, +41% in Adults 18-49 and +33% in Adults 18-34 of American Horror Story: Asylum (Live+3 to Live+3 comparison). Coven's gains over American Horror Story: Murder House are significantly higher with increases of +89% in Total Viewers, +90% in Adults 18-49, and +97% in Adults 18-34.
The Week 2 Live+3 percentage lifts for Coven over its debut week rose to +58% from +31% in Total Viewers, +59% from +31% in Adults 18-49, and +50% from +24% in Adults 18-34.
In tomorrow night's third chapter of American Horror Story: Coven, "The Replacements" (Airs October 23, 10:00 pm e/p), Fiona (Jessica Lange) takes on an unlikely protégé. A guilt-ridden Zoe (Taissa Farmiga) tries to give Kyle (Evan Peters) his old life back. Madison (Emma Roberts) has a fiery exchange with Joan Ramsey (Patti LuPone), a new neighbor (Written by James Wong; Directed by Alfonso Gomez-Rejon).
American Horror Story: Coven tells the secret history of witches and witchcraft in America. Over 300 years have passed since the turbulent days of the Salem witch trials and those who managed to escape are now facing extinction. Mysterious attacks have been escalating against their kind and young girls are Being sent away to a special school in New Orleans to learn how to protect themselves. Wrapped up in the turmoil is new arrival, Zoe (Taissa Farmiga), who is harboring a terrifying secret of her own. Alarmed by the recent aggression, Fiona (Jessica Lange), the long-absent Supreme, sweeps back into town, determined to protect the Coven and hell-bent on decimating anyone who gets in her way. American Horror Story: Coven features an extraordinary cast including Jessica Lange, Kathy Bates, Angela Bassett, Sarah Paulson, Evan Peters, Taissa Farmiga, Emma Roberts, Gabourey Sidibe, Frances Conroy, Lily Rabe, Denis O'Hare, Patti LuPone, and Danny Huston. Ryan Murphy, Brad Falchuk, Dante di Loreto, Tim Minear, James Wong, Jennifer Salt, and Brad Buecker are Executive Producers of American Horror Story: Coven. It is produced by Twentieth Century FOX Television.
FX is the flagship general entertainment basic cable channel of FX Networks, a business unit of 21st Century Fox. FX Networks is comprised of FX, FXM, and FXX, its newest channel which launched in early September 2013. Launched in June of 1994, FX is carried in more than 98 million homes. The diverse schedule features a growing roster of critically acclaimed and award-winning hit dramas series, including Sons of Anarchy, Justified, The Americans and The Bridge; the miniseries American Horror Story: Coven; and the acclaimed hit comedy series Louie and Archer. The network's library of acquired box-office hit movies is unmatched by any ad-supported television network. FX's roster of acquired hit series includes Two and a Half Men, How I Met Your Mother, Anger Management and, coming in 2014, Saint George, and Mike & Molly.
(Source: The Nielsen Company)