ABOUT A BOY Preview Draws Strong Saturday Night Ratings Following Olympics
NBC's Saturday 11:05-11:30 p.m. ET preview of "About a Boy," following Primetime coverage of the Sochi Olympics, generated solid sampling for the new series, averaging a 2.2 rating in adults 18-49 and 8.257 million viewers overall, according to "fast official" ratings from Nielsen Media Research.
Versus Olympics results in the 10:30-11 half-hour, "About a Boy" retained 76% of that lead-in rating in adults 18-49 (2.2 vs. 2.9).
While the special telecast gave the broad Olympic audience an opportunity to sample the new NBC comedy, last night's preview of "About a Boy" aired outside of Primetime and will not be included in averages for the night, week or season.
"About a Boy" debuts in its regular time slot this Tuesday at 9 p.m. ET.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.