ABERDEEN ASSET MANAGEMENT SCOTTISH OPEN to Air Live on NBC in Historic Partnership
The 2013 and 2014 editions of the Aberdeen Asset Management Scottish Open will become the first regular European Tour events to be shown live on a major United States TV broadcast network following the signing of a historic agreement with NBC which will complement the existing coverage on the Golf Channel.
NBC, home to NBC Sports' stellar portfolio including the summer and winter Olympic Games, NFL's Sunday Night Football and every Ryder Cup since 1991 through to the recent contest in Medinah, will broadcast two and a half hours of live coverage on each of the final two days' play from Castle Stuart Golf Links in 2013 and Royal Aberdeen Golf Club in 2014. NBC Sports' golf coverage is presented as Golf Channel on NBC and complements Golf Channel's season-long coverage of European Tour events, including the Aberdeen Asset Management Scottish Open.
Until now, only Major Championships, World Golf Championships and leading team events connected to The European Tour have been shown live on American broadcast networks and so this two-year agreement between the Aberdeen Asset Management Scottish Open and NBC Sports opens up new horizons for one of the most prestigious titles on the Tour.
As part of the new arrangement, title sponsor Aberdeen Asset Management, which is eager to promote its global asset management business in the United States, will have the opportunity to advertise and engage in promotional activity around the broadcast, as will the tournament's other principal backers, the Scottish Government.
Martin Gilbert, Chief Executive of Aberdeen Asset Management, said: "The U.S. is one of our most important markets and therefore we are very supportive of this new agreement with NBC and the Golf Channel. The opportunities for us to promote the Aberdeen brand in the U.S. are fantastic. It's a very effective way for us to reach a mass audience and showcase not only our commitment to [Scottish] golf and to the Aberdeen Asset Management Scottish Open but also raise our profile as a leading global financial institution."
The Rt Hon Alex Salmond MP, Scotland's First Minister, commented: "This historic agreement with NBC and The Golf Channel will see the Scottish Open become the first regular European Tour event to be given prime-time coverage on U.S. network television. It is a fantastic boost for Scottish golf and an incredible opportunity for Scotland to showcase the magnificent scenery of the Highlands and the fantastic golf on offer at Castle Stuart and across the country to tens of millions of U.S. viewers.
"This is an agreement brokered on the course at the recent Ryder Cup in Medinah, and I know from my time at that tournament that U.S. golf fans have an incredible affinity for Scotland as the undisputed Home of Golf. This deal will help feed the appetite for coverage of Scottish events across the Atlantic and cement the reputation of the Aberdeen Asset Management Scottish Open as one of the jewels in the crown of the European Tour schedule.
"Within the last few weeks, another U.S. TV network - CNN - said Scotland was the must-see destination of 2013. Today's announcement will see NBC covering Scotland's premier golf tournament live on its network. It is a great boost for Scottish golf, a great boost for Scottish tourism and a fantastic thing for Scotland."
Jon Miller, President of Programming for NBC Sports, said: "Showcasing the Aberdeen Asset Management Scottish Open in concert on both NBC and Golf Channel is yet another example of the strength of the NBC Sports Group."
Tom Knapp, Senior Vice President of Programming for Golf Channel, said: "Having the ability to seamlessly extend coverage of The European Tour between its regular home on The Golf Channel and our broadcast platform, Golf Channel on NBC, illustrates the impact our shared resources can bring to events like the Aberdeen Asset Management Scottish Open."
George O'Grady, Chief Executive of The European Tour, added: "Following the vision and leadership of the Golf Channel, we are delighted to enter into this historic new agreement with NBC for live coverage of the Aberdeen Asset Management Scottish Open for the next two years. It speaks volumes for the quality of the European Tour product, and specifically the Aberdeen Asset Management Scottish Open, that one of our most prestigious championships will be shown to a new audience on one of the prime TV networks in the United States in conjunction with our already outstanding coverage on the Golf Channel."
2013 Aberdeen Asset Management Scottish Open's U.S. Television Coverage:
Thursday, July 11: Golf Channel - First Round Coverage
Friday, July 12: Golf Channel - Second Round Coverage
Saturday, July 13: Golf Channel - Lead-in Third Round Coverage
Golf Channel on NBC - Third Round Coverage
Sunday, July 14: Golf Channel - Lead-in Final Round Coverage
Golf Channel on NBC - Final Round Coverage
Aberdeen Asset Management is a pure asset management group and is one of the largest publicly-quoted investment managers listed in the UK. It invests worldwide as a traditional, fundamental investor on behalf of institutional clients, advisers and individuals globally across all major asset classes. The group has assets under management of £193.4 billion (as at 31 December 2012). It was established via a management buyout in the city of Aberdeen, Scotland in 1983 and today operates in 23 countries around the world, employing over 2,000 staff. Aberdeen champions first-hand research and believes close teamwork is the best means to discover the best investments for clients' portfolios. Aberdeen participates in sponsorships where it can get actively involved and make a difference to an event, individual or team. Aberdeen's current sport sponsorship portfolio includes properties across golf, sailing, rugby, hockey and rowing. The group is also involved with a number of cultural and arts sponsorships. For more information visit: http://www.aberdeenasset.com/aam.nsf/aboutus/sponsorship
The Scottish Government has committed to provide support to the Aberdeen Asset Management Scottish Open, securing the event for 2012, 2013 and 2014. The funding also supports Scotland's commitment to staging major golf tournaments as the Host Nation of The 2014 Ryder Cup at Gleneagles.
Delivered by organisations including EventScotland, VisitScotland, Scottish Development International and Scottish Golf, the Scottish Government is committed to enhancing Scotland's reputation as the Home of Golf. This includes; supporting economic and business growth within the Scottish economy, driving increased participation in the sport and helping to nurture the next generation of Scottish golfing stars by linking the Scottish Open to the Clubgolf programme of junior golf activities.
For more information on the Scottish Government and its partners: www.scotland.org | www.eventscotland.org | www.visitscotland.com | www.scotent.co.uk | www.sdi.co.uk | www.scottishgolf.org | www.clubgolfscotland.com