ABC's WORLD NEWS osts Largest Victory Over 'Nightly News' in Key Demo

April 22
11:40 2014
ABC's WORLD NEWS osts Largest Victory Over 'Nightly News' in Key Demo

"ABC WORLD News with Diane Sawyer" stood as the No. 1 evening newscast for the 2nd straight week among Adults 25-54 for the week of April 14, 2014, according to Nielsen Media Research. "World News" scored its first back-to-back news demo win in over 6 years - since weeks of 3/17/08 and 3/24/08. In addition, "World News" (2.093 million) widened its Adults 25-54 lead over "Nightly News" (2.008 million) from the previous week's lead (85,000 vs. 12,000) to post its largest margin of victory over the NBC program in more than 5 1/2 years - since w/o 7/28/08.

"World News" out delivered "NBC Nightly News" in Adults 25-54 in 3 of the 5 head-to-head airings: Monday (+53,000 - 2.315 million vs. 2.262 million), Wednesday (+124,000 - 2.136 million vs. 2.012 million) and Thursday (+270,000 - 2.077 million vs. 1.807 million). For the 2nd consecutive week, "World News" owned the week's No. 1 Adults 25-54 telecast with its Monday airing. Further, "World News'" head-to-head victory on Thursday saw its largest single-day advantage over a "Nightly News" telecast in more than 5 years - since 11/18/08, based on regular telecasts.

"World News" improved over the previous week in Total Viewers (+7%), Adults 25-54 (+11%) and Adults 18-49 (+11%) - 7.378 million, 1.882 million and 1.268 million, respectively, for w/o 4/7/14. In fact, "World News" was up the most in both measures compared to "CBS Evening News" (-1%/flat/flat) and "NBC Nightly News" (+5%/+7%/+7%).

For the 3rd consecutive week, "World News" cut its Total Viewer margins with "NBC Nightly News" both week to week (-19% - 647,000 vs. 797,000) and year to year (-52% - 647,000 vs. 1.346 million). "World News" saw its closest overall viewer performance with "Nightly News" in over 5 months (since w/o 10/21/13) and 2nd smallest gap this season.

Season to date, "World News" is up versus the same point last season in both Total Viewers (+3%) and Adults 25-54 (+4%), delivering its most-watched season in 5 years and best news demo number in 3 years - since the 2008-09 and the 2010-11 seasons, respectively. "World News" also stands as the only evening newscast to improve its demo performance from the previous season compared to "CBS Evening News" (-6%) and "NBC Nightly News" (-2%).

In addition, "World News" is narrowing its season margin with "NBC Nightly News" in Adults 25-54 by double digits (-33% - 221,000 vs. 332,000) compared to its season margin from the same point last year. In fact, cutting its Adults 25-54 gap for the 4th consecutive season, "World News" is seeing its closest news demo performance with the NBC program in 6 years - since the 2007-08 season.

"World News" has nearly doubled its Adults 25-54 lead over "CBS Evening News" versus its year-ago season lead (+99% - 368,000 vs. 185,000).

For the week, "ABC WORLD News" beat the "CBS Evening News" by 1.650 million Total Viewers and by 595,000 Adults 25-54 to lead the CBS program by its largest news demo advantage in nearly 3 1/2 years - since w/o 12/27/10.

"ABC WORLD News with Diane Sawyer" airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the "World News" team online: @DianeSawyer; @ABCWorldNews;;



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