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ABC's TROPHY WIFE, 'S.H.I.E.L.D.', & MIND GAMES Grow in Total Viewers

ABC's TROPHY WIFE, 'S.H.I.E.L.D.', & MIND GAMES Grow in Total Viewers

During the 8 o'clock hour, ABC's "Marvel's Agents of S.H.I.E.L.D." grew week to week in Total Viewers (+5%) and Adults 18-49 (+11%), while spiking 25% in Adults 18-34. In its time slot, the new ABC drama more than doubled the delivery of Fox's "Glee" (2.3 million and 0.9/3) in Total Viewers (+152%) and Adults 18-49 (+122%). In addition, "S.H.I.E.L.D." tied NBC's "The Voice" for the lead in The Hour with Men 18-34 and finished as the No. 1 scripted series in its slot for its 15th-consecutive original telecast with young men.

"S.H.I.E.L.D." continued to improve The Hour year to year, up by 25% in Adults 18-49 over the year-ago night with original programming. Season to date in the key young adult sales demo, the freshman series has boosted its time period by 60% for ABC.

"The Goldbergs" (9:00-9:30 p.m. - 4.3 million and 1.5/5 in AD18-49):
In the 9:00 p.m. half-hour, ABC freshman "The Goldbergs" continued to outdraw Fox's "New Girl" (2.4 million and 1.3/4), leading by 1.9 million viewers and by 15% in Adults 18-49. The show gained 2% in Total Viewers week to week and held steady in Adults 18-49.

"The Goldbergs" boosted its half-hour for ABC over the same night last year with original programming by 23% in Total Viewers and by 25% in Adults 18-49.

"Trophy Wife" (9:30-10:00 p.m. - 2.9 million and 0.9/3 in AD18-49):
In the 9:30 p.m. half-hour, ABC's "Trophy Wife" was up by double digits week to week in Total Viewers (+12%) and Adults 18-49 (+13%). The ABC freshman comedy outdrew Fox's freshman "Brooklyn Nine-Nine" by a best-yet margin of 16% in Total Viewers (2.9 million vs. 2.5 million).

"Mind Games" (10:00-11:00 p.m. - 2.5 million and 0.9/3 in AD18-49):
In the 10:00 p.m. hour, ABC's "Mind Games" was the biggest week-to-week gainer on the broadcast nets, growing 50% in Adults 18-49 from the prior Tuesday.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/11/14.

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