ABC's THE BACHELOR Holds Steady Week-to-Week

By: Feb. 24, 2015
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ABC Monday Prime (8-11pm - 8.5 million and 2.3/7 in AD18-49): Opposite NBC's season premieres of THE VOICE and Night Shift, ABC ranked a strong #2 on Monday in Adults 18-49 (2.3/7), leading CBS by 21% (1.9/5) and FOX by 28% (1.8/5).

Despite the increased competition from NBC week to week, ABC was up in Adults 18-49 (+5%) to match a Monday season high and tie its top rating on the night in 10 months - since 4/28/14.

The Bachelor (8-10pm - 8.9 million and 2.6/7 in AD18-49): Opposite NBC's THE VOICE premiere from 8-10pm, ABC's THE BACHELOR held steady with the prior week's season high in Total Viewers (8.9 million vs. 9.0 million) and equaled its 2nd highest rating this season in Adults 18-49 (2.6/7 - just 1-tenth shy of a season high). THE BACHELOR was up from its year-ago telecast for the 3rd week running (8.2 million and 2.5/7 on 2/24/14) in both Total Viewers (+9%) and Adults 18-49 (+4%). Taking a hit against The Bachelor, THE VOICE was down -14% in viewers and -15% in young adults from the same night last year.

Beating THE VOICE premiere head to head, THE BACHELOR ranked Monday's #1 TV series for the 8th time in as many weeks this season with Women 18-34.

Castle (10-11pm - 7.7 million and 1.7/5 in AD18-49): At 10pm, ABC's Castle won its hour for the 2nd week in a row in Adults 18-49, beating NBC's The Voice-led premiere of Night Shift by 13% (1.5/4) and CBS' NCIS: LA by 6% (1.6/5).



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