ABC's 'Scandal' and 'Grey's Anatomy' Dominate Thursday Night Dramas
ABC ran a strong #2 on Thursday to CBS,beating third-place FOX by 22% in Total Viewers (6.7 million vs. 5.5 million) and by 31% in Adults 18-49 (2.1/6 vs. 1.6/5). ABC's Scandal (2.8/9) and Grey's (2.6/7) stood as the Top 2 dramas on Thursday in Adults 18-49. In addition, the Net was #1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).
Once Upon A Time In Wonderland (8-9pm - 3.2 million and 0.9/3 in AD18-49): During the 8 o'clock hour, ABC's finale of Once Upon A Time In Wonderland held steady with its week-ago Fast Affiliate Adult 18-49 rating. TheABC freshman drama topped NBC's veteran comedies in The Hour by 23% in Total Viewers (3.2 million vs. 2.6 million for Community/Parks and Rec).
Grey's Anatomy (9-10pm - 8.0 million and 2.6/7 in AD18-49): Nearly tripling its Adult 18-49 lead-in at 9pm (+189%), ABC's Grey's Anatomy (2.6/7) continued to dominate its hour, leading runner-up CBS' comedies by 24% (Two and a Half Men/Crazy Ones = 2.1/6) and FOX with American Idol and Surviving Jack by 73% (1.5/4). Fox's American Idol delivered another all-time low, falling to a 1.8 Adult 18-49 rating. Grey's was up over its week-ago Fast Affiliate rating in Adults 18-49 (+4%).
In its 10th season, Grey's Anatomy is up over the same point last year in both Total Viewers (+5%) and Adults 18-49 (+2%), tracking as its most-watched season in 4 years - since the 2009/10 season.
Scandal (10-11pm - 8.8 million and 2.8/9 in AD18-49): Growing on its lead-in Adults 18-49 at 10pm (+8%), ABC'sScandal (2.8/9) tied its combined drama competition in the hour: CBS' Elementary (1.6/5) and NBC'sParenthood (1.2/4).
On average, Scandal is up 36% in Total Viewers and 43% in Adults 18-49 season to date, qualifying asTV's fastest growing returning series.