ABC's SCANDAL Up Week-to-Week in Total Viewers

By: Oct. 17, 2014
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ABC Thursday Prime (8-11pm - 9.3 million and 2.7/8 in AD18-49): Opposite CBS' Thursday Night Football, ABC continued to dominate its nearest non-sports Thursday competition in Total Viewers (+82% - 9.3 million vs. 5.1 million - Fox) and Adults 18-49 (+125% - 2.7/8 vs. 1.2/4 - FOX and NBC tied). For the 4th week in a row, ABC aired Thursday's Top 3 entertainment shows with SCANDAL (9.8 million and 2.9/9), HOW TO GET AWAY WITH MURDER (9.7 million and 2.7/9) and Grey's (8.4 million and 2.4/8). All three ABC dramas rank among the season's biggest gainers in TV Playback. The Net held steady with its week-ago Thursday delivery in the Fast Affiliate numbers (9.5 million and 2.8/9).

ABC's SCANDAL is tracking as the week's top-rated broadcast drama in Adults 18-49.

For the 4th consecutive week this season, ABC's Thursday was up from the same night last year (7.6 million and 2.4/7 on 10/17/13) in Total Viewers (+22%) and Adults 18-49 (+13%).

Grey's Anatomy (8-9pm - 8.4 million and 2.4/8 in AD18-49): At 8pm, GREY'S ANATOMY held steady week to week and continued to dominate its series competition in the hour, outpacing runner-up Fox's Bones 2.0 million viewers (8.4 million vs. 6.4 million) and by 50% in Adults 18-49 (2.4/8 vs. 1.6/5). Grey's continued to boost its new time period year to year (4.5 million and 1.2/4 for the Wonderland on 10/17/13).

Scandal (9-10pm - 9.8 million and 2.9/9 in AD18-49): Building on its lead-in at 9pm, ABC's SCANDAL more than doubled the deliveries of Fox's drama GRACEPOINT (3.8 million and 0.8/3) and NBC's comedies (Bad Judge/A to Z = 4.0 million and 1.1/3). SCANDAL was up week to week in Total Viewers (+3%) and also outdrew its year-ago telecast (+3%).

Scandal built on the year-ago telecast of Grey's in THE HOUR (8.8 million and 2.7/8).

How to Get Away with Murder (10-11pm - 9.7 million and 2.7/9 in AD18-49): During the 10 o'clock hour, ABC's HOW TO GET AWAY WITH MURDER maintained strong triple-digit advantages over NBC's PARENTHOOD in Total Viewers (+137% - 9.7 million vs. 4.1 million) and Adults 18-49 (+108% - 2.7/9 vs. 1.3/4).

How to Get Away with Murder once again outdrew the year-ago telecast of SCANDAL in THE HOUR (10/17/13 = 9.5 million).



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