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ABC's SCANDAL Grows on Its Lead-In for Adults 18-49

ABC's SCANDAL Grows on Its Lead-In for Adults 18-49

ABC Thursday Prime (8-11pm - 7.9 million and 2.4/8 in AD18-49): ABC finished #1 Thursday in Adults 18-49 (2.4/8), tying CBS and beating Fox's original lineup by 71% (1.4/5). The Net drew its biggest audience on the night since October and hit a 6-week high in Adults 18-49 - since 10/31/13 and 2/27/14, respectively.

Shark Tank (8-9pm - 6.6 million and 1.6/6 in AD18-49): During the 8 o'clock hour, the first night of a special 2-night Shark Tank event drew a season high in Total Viewers for ABC with a series in the time slot and delivered a 6-month high in Adults 18-49 (since 10/10/13). In addition, Shark Tank nearly tied American Idol on the night in Adult 18-49 rating and beat Idol in audience share (1.6/6 vs. 1.7/5). Part 2 of the Shark Tank event will air tonight, Friday 4/11/14 at 9pm.

Grey's Anatomy (9-10pm - 8.1 million and 2.5/8 in AD18-49): Building on its Adult 18-49 lead-in at 9pm (+56%), ABC's Grey's Anatomy (2.5/8) continued to win its hour by strong margins, beating runner-up CBS' comedies by 25% (Two and a Half Men/Crazy Ones = 2.0/6) and FOX with American Idol and Surviving Jack by 67% (1.5/5). Fox's American Idol tied another all-time low with a 1.7 Adult 18-49 rating. Grey's was up slightly over its week-ago Fast Affiliate number in Total Viewers (+1%) and paced within 1-tenth in Adults 18-49. In addition the show was up for the 3rd straight week in Adults 18-34 (+10%) for its best number since its mid-season return on 2/27/14.

In its 10th season, Grey's Anatomy is up over the same point last year in both Total Viewers (+5%) and Adults 18-49 (+2%), tracking as its most-watched season in 4 years - since the 2009/10 season.

Scandal (10-11pm - 9.1 million and 3.0/9 in AD18-49): Growing on its lead-in Adults 18-49 at 10pm (+20%), ABC's Scandal (3.0/9) once again beat its combined drama competition in the hour, leading by 7% over CBS' Elementary (1.7/5) and NBC's Parenthood (1.1/3). Scandal was grew week to week in Adults 18-49 (+3%) and Adults 18-34 (+8%).

On average, Scandal is up 36% in Total Viewers and 43% in Adults 18-49 season to date, standing as TV's fastest growing returning series.

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