ABC's OSCARS Telecast Generates Huge Social Activity

By: Feb. 23, 2015
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

With coverage of the "87th Annual Academy Awards," ABC overshadowed Sunday's prime, leading its combined broadcast competition (CBS, NBC and Fox) by 211% in Total Viewers (30.8 million vs. 9.9 million) and by 300% in Adults 18-49 (8.8/24 vs. 2.2/6).

"Oscar's Red Carpet Live" (7:00 - 8:30 p.m.)
Building by 10.6 million viewers from its first half-hour to its final half-hour (13.7 million to 24.3 million), ABC's "Oscar's Red Carpet Live" pulled in 24.3 million viewers from 8:00-8:30 p.m. leading into the ceremony.

"The Oscars" (8:30-11:48 p.m.)
ABC's 2015 broadcast of "The Oscars" drew an average audience of 36.6 million Total Viewers and earned a 10.8 rating among Adults 18-49, based on Nielsen's "Fast National" ratings. The 2015 "Oscars" ranked as TV's top entertainment telecast overall in 1 year - since last year's telecast on 03/02/14.

TV's biggest awards show, ABC's "The Oscars" towered over other key awards shows this year, outdrawing the 2015 "Golden Globe Awards" by 17.3 million viewers and 86% in Adults 18-49 (19.3 million/5.8 rating in AD18-49 on 1/11/15) and the 2015 "Grammy Awards" by 11.8 million viewers and 30% in Adults 18-49 (24.8 million/8.3 rating in AD18-49 on 2/8/15).

ABC's 2015 "Oscars" telecast reached an estimated 63.0 million unique television viewers across the U.S. - unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.

Digital
Oscar.com experienced increased traffic compared to last year (despite this year's "Oscars" season being 1 week shorter than last year), with visits up 8% (18.3 million vs. 17.0 million) versus a year-ago.

From nominations week through "Oscar" Sunday, video views on the site posted solid growth, up 28% (8.0 million vs. 6.2 million), with video views/visits up 20% versus a year ago.

On "Oscar" Sunday alone, Oscar.com garnered over 7.1 million visits (+14%) with video views posting solid gains, up 46% (3.4 million vs. 2.3 million) versus the prior year.


Social Activity (SocialGuide)
According to Nielsen SocialGuide, a total of 13.0 million people saw 5.9 million tweets about ABC's "Oscars" on Sunday 2/22/15. These tweets were sent by 1.4 million people and generated 801.3 million Twitter TV impressions.

The most-tweeted about minute occurred at 11:21 p.m. ET (60,044 Tweets during the minute) as viewers applauded Lady Gaga's "Sound of Music" tribute and Julie Andrews' appearance.

Source: The Nielsen Company (Live + Same Day, Fast National Program Ratings) - 02/22/15. Site statistics based on Omniture data, 1/11-2/22/1, Oscar Sunday video views do not include the Live stream. Nielsen SocialGuide- total number of tweets 2/22/15.



Videos