ABC's Marvel's Agents of S.H.I.E.L.D. Ranked #1 in Key Demo
During the 8 o'clock hour, ABC's Marvel's Agents of S.H.I.E.L.D. ran within 1-tenth of its week-ago Fast Affiliate Adult 18-49 rating (1.8/6 vs. 1.9/6 Fast Affiliate on 4/29/14, which rose 2-tenths in the Nationals). Please Note: S.H.I.E.L.D. regularly increases from the preliminary Fast Affiliate numbers to the L+SD National ratings, rising between 1-2-tenths in Adults 18-49.
· S.H.I.E.L.D. ranked #1 in its hour with key Men (M18-34/M18-49). Among Men 18-34, ABC's S.H.I.E.L.D. (1.4/6) beat NBC's The Voice by 40% (1.0/4) and CBS' NCIS by 56% (0.9/4), finishing as the #1 scripted series in its slot for its 21st straight original airing. The new ABC drama is Tuesday's top-rated TV show this season with key Men (M18-34/M18-49) and is the season's #1 broadcast drama with Men 18-34 (tied w/The Blacklist).
· S.H.I.E.L.D. improved its time period by 80% in Adults 18-49 year to year, over the year-ago night with original programming.
· The ABC freshman drama gets big increases from TV playback. In the Live + 7 Day ratings for its most-recent regular original (w/o 4/7/14), S.H.I.E.L.D. posted the series' biggest-ever jump, spiking 79% over its L+SD Adult 18-49 number (going from a 1.9 rating to a 3.4 rating).
The Goldbergs (9-9:30pm - 4.1 million and 1.3/4 in AD18-49):
During the 9pm half-hour, ABC freshman The Goldbergs beat Fox's season finale of New Girl by 1.7 million viewers (4.1 million vs. 2.4 million) and by 8% in Adults 18-49 (1.3/4 vs. 1.2/4). The ABC comedy was also very competitive with NBC's The Voice-led About A Boy in the half-hour in Adults 18-49 (1.5/5 - pacing within 2-tenths).
Trophy Wife (9:30-10pm - 2.4 million and 0.7/2 in AD18-49):
During the 9:30pm half-hour, ABC freshman Trophy Wife tied Fox's season finale of The Mindy Project in Total Viewers (2.4 million).
Celebrity Wife Swap (10-11pm - 2.8 million and 0.9/3 in AD18-49):
At 10pm, Celebrity Wife Swap was up 13% week to week in Adults 18-49, while gaining 17% in Adults 18-34 to match a season high.