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ABC's MOTIVE Spikes by Double Digits Week to Week in Viewers

ABC's MOTIVE Spikes by Double Digits Week to Week in Viewers

During Wednesday's 10 o'clock hour, ABC's "Motive" jumped by double digits week to week in Total Viewers (+15% - 4.7 million vs. 4.1 million), Adults 18-49 (+25% - 1.0/3 vs. 0.8/3) andAdults 25-54 (+40% - 1.4/4 vs. 1.0/3), posting its 2nd-highest numbers this season on all three measures. In addition, "Motive" shot up 50% in Adults 18-34 to hit a new series high.

The ABC drama ranked No. 1 in The Hour with Adults 18-49 (tie) and Men 25-54.

For its 3rd consecutive telecast, "Motive" improved its hour year to year for ABC in Total Viewers (+31% - 4.7 million vs. 3.6 million on 6/19/13).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 06/18/14.

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