ABC's MARVEL'S AGENTS OF S.H.I.E.L.D Surges 60% from Lead-In

By: Apr. 15, 2015
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

FRESH OFF THE BOAT (8-8:30pm - 4.7 million and 1.4/5 in AD18-49): At 8pm opposite NBC's THE VOICE and CBS' top-rated NCIS, ABC rookie FRESH OFF THE BOAT beat out Fox's Hell's Kitchen for its 6th consecutive original telecast in both Total Viewers (4.6 million vs. 3.6 million) and Adults 18-49 (1.4/5 vs. 1.3/5). FRESH OFF THE BOAT held steady week to week in Adults 18-49 (1.4/5) and gained 13% in Adults 18-34.

Despite its 8pm time period without a network lead-in, ABC's FRESH OFF THE BOAT finished as Tuesday's #1 comedy in Adults 18-49 on each of its last 8 original airings on the night in the Live + 3 Day ratings and is projected to lead once again, once the next round of TV playback data is released.

Repeat After Me (8:30-9pm - 3.1 million and 1.0/3 in AD18-49): At 8:30pm, ABC's REPEAT AFTER ME returned up 11% in Adults 18-49 (1.0/3 vs. 0.9/3) after the prior week's preemption.

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 3.9 million and 1.6/5 in AD18-49): Surging 60% from its lead-in at 9pm, ABC's MARVEL'S AGENTS OF S.H.I.E.L.D. was up for the 2nd week in Adults 18-49 (+7% - 1.6/5 vs. 1.5/5) to match its best number of 2015. In addition, the show spiked 38% with Men 18-34 to tie its highest rating since October - since 10/28/14. S.H.I.E.L.D. was right on the heels of CBS' NCIS: NEW ORLEANS for the Adult 18-49 L+SD lead in the hour (1.6/5 vs. 1.8/6) and with playback is projected to move ahead of the CBS drama in the L3 and L7 data.

On average season to date, S.H.I.E.L.D. is improving its time period by 40% in Adults 18-49 (2.8/8 vs. 2.0/5) over the comparable weeks last season.

Jimmy Kimmel Live: The Avengers Assembled-R (10-11pm - 2.5 million and 0.9/3 in AD18-49): During the 10pm hour, ABC's replay of Jimmy Kimmel Live: The Avengers Assembled (originally aired the prior evening in late-night, on Monday, 4/13/15) shot up 50% in Adults 18-49 from the year-ago primetime Kimmel encore special (0.9/3 vs. 0.6/2 for Behind the Scandalabra on 4/24/14).



Videos