ABC's JIMMY KIMMEL Delivers Summers Highs in Key Demo
JIMMY KIMMEL LIVE, ABC
During the week of September 9, 2013, ABC's Jimmy Kimmel Live grew for the 2nd straight week in Adults 18-49 (+13%) to post its best performance this summer, excluding the NBA Finals weeks in June. In fact, JKL scored its best non-NBA finals week since early May in the key young adult demo - since the week of 5/6/13.
JKL soared over the year-ago week by 50% among Adults 18-49, marking its 7th straight week of year-over-year growth.
· ABC's JKL beat CBS' The Late Show with David Letterman for the 2nd week in a row with Adults 18-49 (+14%), leading the CBS late night program by double- or triple-digit margins on 4 of the 5 days of the week (Monday, Tuesday, Thursday and Friday). In fact, Friday's repeat broadcast of JKL outdelivered an original telecast of Letterman by 11% with young adults.