ABC's GREY'S ANATOMY Is No. 1 TV Show With Its Top Results Since September 2015

By: Jan. 27, 2017
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ABC Thursday Prime (8:00-11:00 p.m. - 7.5 million and 2.1/7 in AD18-49): With each of its TGIT dramas returning with gains, ABC won Thursday night in Adults 18-49 (2.1/7) with 3 of the Top 4 TV shows in "Grey's Anatomy" - No. 1 (2.6/9), "Scandal"- No. 2 (2.1/7) and "How to Get Away with Murder" - No. 4 (1.5/6), behind only CBS' "The Big Bang Theory" at No. 3. ABC's dramas were the Top 3 social programs on Thursday with 440K, 582K and 284K interactions, respectively (includes Twitter and Facebook). ABC also finished as the most watched TV network on the evening (7.5 million) with "Grey's" as the No. 1 TV show overall (9.5 million).

In viewers and young adults, the network scored new Thursday season highs with its top numbers on the night with regular programming since November 2015 - since 11/19/15.

ABC's TGIT Dramas SPIKE in L+7: On average in the Live + 7 Day ratings, this season ABC's "Grey's" surges +68% over its L+SD Adult 18-49 delivery, and "Murder" spikes +117% while last season "Scandal" shot up by +75%.

Surging over its most recent original more than 2 months ago (on 11/17/16) at 8:00 p.m. in Total Viewers (+19% - 9.5 million vs. 8.0 million) and Adults 18-49 (+18% - 2.6/9 vs. 2.2/8), ABC's "Grey's Anatomy" hit its highest numbers since September 2015 - since 9/24/15.

Growing by double digits over its last original in May (on 5/12/16) at 9:00 p.m. with Total Viewers (+17% - 7.7 million vs. 6.6 million) and Adults 18-49 (+17% - 2.1/7 vs. 1.8/6), ABC's "Scandal" premiered with its strongest results in 14 months - since 11/19/15.

Building from its most recent airing in mid-November (on 11/17/16) at 10:00 p.m. among Total Viewers (+8% - 5.4 million vs. 5.0 million) and Adults 18-49 (+7% - 1.5/6 vs. 1.4/5), ABC's "How to Get Away with Murder" returned with new season highs for its top performance in nearly 1 year - since 2/11/16.

Projections Rationale: Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 1/26/17. Nielsen Social: 1/26/17, Facebook and Twitter total interactions based on a +/-3 hours of telecast.



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