ABC News' "Good Morning America" stood as the morning's No. 1 morning newscast in Total Viewers (5.235 million) and Adults 25-54 (1.947 million) for the week of March 16, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" led NBC's "Today" (4.659 million and 1.801 million, respectively) by 576,000 Total Viewers and by 146,000 Adults 25-54.
"GMA" widened its Adults 25-54 advantages over "Today" both week to week (+4% - 146,000 vs. 141,000) and year to year (+14% - 141,000 vs. 128,000). Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 613,000 Total Viewers and by 151,000 Adults 25-54. In fact, "GMA" has substantially increased its season margin over "Today" versus the same point last season in Adults 25-54 (+64% - 151,000 vs. 92,000). Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its largest season margin over "Today" in Adults 25-54 in 23 years - since the 1991-92 season. During the week, "GMA" beat "CBS This Morning" in Total Viewers (+61%), Adults 25-54 (+102%) and Adults 18-49 (+98%). WEEK OF 3/16/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDSVideos