ABC's GOOD MORNING AMERICA Wins Opening Week of Season in Total Viewers for 4th Consecutive Year

By: Oct. 02, 2015
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ABC News' "Good Morning America" ranked No. 1 during premiere week in Total Viewers (4.714 million) for the week of September 21, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" beat "Today" (4.268 million) by 446,000 Total Viewers to win the opening week of the season for the 4th year in a row. In addition, "GMA" increased its overall viewer lead week-to-week over "Today" by +45% (vs. 308,000 for w/o 9/14/15).

Year to date, "GMA" has ranked No. 1 in Total Viewers in all 39 weeks of the year and 28 of 39 weeks in Adults 25-54.

During the week, "GMA" outperformed "CBS This Morning" in Total Viewers (+43%/ +1.419 million), Adults 25-54 (+61%/+581,000) and Adults 18-49 (+51%/+361,000).

*Note: Due to the Papal visit, ABC's "GMA" and NBC's "Today" was broken out on Thursday (9/24/15). Each telecast was excluded from the weekly averages. In addition, "GMA" had breakout portions on Friday (9/25/15), "Today" on Wednesday (9/23/15) and Friday (9/25/15), and "CBS This Morning" on Wednesday (9/23/15) and Thursday (9/24/15).

WEEK OF 9/21/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,714,000 1.3/11; 1,527,000 0.8/ 9; 1,064,000 3.4/14
TODAY 4,268,000 1.4/12; 1,681,000 1.0/11; 1,274,000 3.3/13
CBS THIS MORNING 3,295,000 0.8/ 7; 946,000 0.6/ 6; 703,000 2.4/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 9/21/15, 9/14/15 and 9/22/14. Year to date (12/29/14 - 9/27/15. Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.



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