ABC's GOOD MORNING AMERICA Is No. 1 in Total Viewers for Week of 5/16

By: May. 26, 2016
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ABC News' "Good Morning America" stood as the No. 1 morning newscast in Total Viewers (4.809 million) for the week of May 16, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" outdelivered NBC's "Today" (4.659 million) by 150,000, widening its lead from the previous week by +6% (vs. 142,000 on w/o 5/9/16).

"GMA" was up from the prior week in Adults 25-54 (1.591 million vs. 1.584 million for w/o 5/9/16).

"Good Morning America" owned the No. 1 telecasts of the week in Total Viewers with its Wednesday airing (5.093 million on 5/18/16), beating NBC's "Today" (4.638 million) head to head by its largest single-day lead (+455,000) in more than 2 months - since 3/7/16.

Season to date, "GMA" stands as the No. 1 morning newscast in Total Viewers, beating "Today" by 230,000 (4.944 million vs. 4.714 million), taking the top spot at this point of the season for the 4th consecutive year.

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+27%/+1.028 million), Adults 25-54 (+44%/+484,000) and Adults 18-49 (+46%/+364,000).

WEEK OF 5/16/16 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,809,000 1.3/11; 1,591,000 0.9/ 9; 1,156,000 3.6/14
TODAY 4,659,000 1.5/13; 1,796,000 1.1/11; 1,352,000 3.4/13
CBS THIS MORNING 3,781,000 0.9/ 8; 1,107,000 0.6/ 6; 792,000 2.7/11

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 5/16/16, 5/9/16 and 5/18/15. Most Current: 2015-2016 Season (9/21/15 - 5/22/16) and 2014-2015 Season (9/22/14 - 5/24/15). All averages are based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EDT) on ABC. Michael Corn is the senior executive producer.



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