ABC's FRESH OFF THE BOAT Holds Steady Week-to-Week

By: Feb. 25, 2015
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FRESH OFF THE BOAT (8-8:30pm - 5.8 million and 1.9/6 in AD18-49): At 8pm opposite the start of NBC's 2-hour THE VOICE premiere, ABC's FRESH OFF THE BOAT held steady week to week in Adults 18-49 (1.9/6) to match its best Tuesday performance. In addition, the new comedy was up for the 2nd week in a row in Adults 18-34 (+9%), tied a series high in Teens 12-17 and set a new series high with Kids 2-11 (+50%). The ABC freshman was Tuesday's #1 comedy for the 3rd consecutive week in Total Viewers and Adults 18-49.

Repeat After Me (8:30-9pm - 3.9 million and 1.3/4 in AD18-49): At 8:30 pm, ABC's REPEAT AFTER ME was on par with its week-ago debut in Adults 18-49 (1.3/4 vs. 1.4/4), while growing from its premiere by 29% in Adults 18-34 and by 30% in Teens 12-17.

Marvel's Agent Carter (9-10pm - 4.0 million and 1.3/4 in AD18-49): At 9pm against the final hour of THE VOICE opener, ABC's season finale of MARVEL'S AGENT CARTER was even week to week among Adults 18-49 (1.3/4 vs. 1.4/4) and beat Fox's comedies in the hour (New Girl/The Mindy Project = 1.2/4)

On average during its run, MARVEL'S AGENT CARTER improved Tuesday's 9pm hour for ABC by 2.0 million viewers (6.7 million vs. 4.7 million) and by 25% in Adults 18-49 (2.0/6 vs. 1.6/4) over the comparable weeks last year.

Forever (10-11pm - 4.6 million and 1.0/3 in AD18-49): During the 10pm hour, ABC's Forever topped NBC's The Voice-led series finale of Parks & Recreation by 10% in Total Viewers (4.6 million vs. 4.2 million). On average season to date, the freshman drama is growing the Tuesday 10pm hour by wide margins for ABC in Total Viewers (+74% - 7.3 million vs. 4.2 million) and Adults 18-49 (+85% - 1.8/6 vs. 1.0/3) over regular programming during the comparable weeks last season.



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