ABC's EXTREME WEIGHT LOSS Grows by Double Digits
"Extreme Weight Loss" (8:00-10:00 p.m. - 3.5 million and 1.0/3 in AD18-49): From 8:00-10:00 p.m., ABC's "Extreme Weight Loss" was up week to week by double digits in Total Viewers (+14%) and Adults 18-49 (+25%). Head-to-head against NBC's "America's Got Talent," "Extreme Weight Loss" grew from its first hour to its second hour by 12% in Viewers (3.3 million to 3.7 million) and by 22% among young adults (0.9/3 to 1.1/4).
"Celebrity Wife Swap" (10:00-11:00 p.m. - 3.8 million and 1.3/4 in AD18-49): Returning to original after the prior week's repeat, ABC's "Celebrity Wife Swap" delivered its 2nd-best Adult 18-49 rating this season. In fact, Tuesday's broadcast marked the show's 2nd-highest-rated telecast in 1 year among Adults 18-49 - since 6/23/13.
"Celebrity Wife Swap" was up for its 2nd straight original in Women 18-34 (+18%) to hit a new season high with its strongest performance since March 2013 - since 3/12/13. "Celebrity Wife Swap" won the 10:00 p.m. hour with Adults 18-49, beating "America's Got Talent"-fueled "Night Shift" by 8% (1.3/4 vs. 1.2/4). In addition, the ABC unscripted series ranked No. 1 in its slot in Adults 25-54 (tie) and across all key Women demos (W18-34/W18-49/W25-54-tie).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 06/24/14.