ABC's Comedy Repeats Take Wednesday Night in Ratings



On Wednesday night with its 2-hour repeat comedy block and a recap clip show for "Nashville," ABC (1.5/4) beat out Fox's original lineup ("Mobbed"/"Mobbed" = 1.1/3) by 36% in Adults 18-49 and tied CBS' repeat schedule (1.5/4).

"The Middle" (8:00-8:30 p.m.)
At 8:00 p.m., against NBC's original "Whitney" and Fox's original "Mobbed," ABC's repeat "The Middle" ranked No. 1 in both Total Viewers (6.6 million) and Adults 18-49 (1.8/5).

* "The Middle" marked its most-watched repeat in nearly 2 years and its top replay Adult 18-49 number in more than 1 year - since 2/2/11 and 11/30/11, respectively.

"The Neighbors" (8:30-9:00 p.m.)
At 8:30 p.m., a repeat of ABC's "The Neighbors" (4.8 million) drew a bigger audience than NBC's first-run "Guys with Kids" (4.4 million) and beat out the second half hour of Fox's "Mobbed" by 1.5 million viewers (4.8 million vs. 3.3 million) and by 18% in Adults 18-49 (1.3/3 vs. 1.1/3).

* "The Neighbors" posted the series' best repeat performance yet in viewers and young adults.

"Modern Family" (9:00-9:30 p.m.)
ABC's encore "Modern Family" won the 9:00 p.m. half-hour in Adults 18-49, outdelivering NBC's original "L&O: SVU" (+5% - 2.1/5 vs. 2.0/5).

"Suburgatory" (9:30-10:00 p.m.)
In the 9:30 p.m. half-hour, ABC's encore "Suburgatory" defeated the final half-hour of Fox's original "Mobbed" by 1.3 million viewers (4.2 million vs. 2.9 million) and by 8% in Adults 18-49 (1.3/3 vs. 1.2/3).

* In viewers and young adults, "Suburgatory" earned its top repeat numbers in over 8 months - since 4/25/12.

"Nashville: The Whole Story" (10:00-11:00 p.m.)
During the 10 o'clock hour ahead of its return next week to original, ABC's "Nashville: The Whole Story" recap show spiked over last week's encore by 44% in Total Viewers (3.9 million vs. 2.7 million) and by 83% in Adults 18-49 (1.1/3 vs. 0.6/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 01/02/13.

Related Articles

BWW Interview: How Elle McLemore's 'New' Movie AT THE TOP OF THE PYRAMID Prepared Her for BRING IT ON: THE MUSICALBWW Interview: How Elle McLemore's 'New' Movie Prepared Her for BRING IT ON Mysterious THE REPUBLIC Could Change How Florida Thinks About Theatre
Mysterious THE REPUBLIC Could Change How Florida Thinks About Theatre

Become a Fan, Follower & Subscriber