ABC's CELEBRITY WIFE SWAP Hits Season High in Viewers

By: Jun. 04, 2015
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

During Wednesday's 10:00 p.m. hour, ABC's "Celebrity Wife Swap" was up for the 2nd week to a season high in Total Viewers (+3% - 3.5 million vs. 3.4 million) and steady in Adults 18-49 (1.0/4 vs. 1.1/4), delivering its most-watched telecast overall since mid-July - since 7/15/14. Opposite NBC's Stanley Cup Finals Game 1 in the hour, the ABC unscripted series took second among Adults 18-49.

Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day for 06/03/15.

Image: ABC



Videos