ABC's BACHELOR IN PARASISE Hits Highs in Overall Viewers

By: Aug. 25, 2015
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At 8:00 p.m., ABC's "Bachelor in Paradise" was up for the 3rd consecutive Monday in Total Viewers (+6% - 5.5 million vs. 5.2 million) and spiked 20% in Adults 18-49 week to week (1.8/6 vs. 1.5/6) to score new series highs on both Nielsen measures. The ABC unscripted series won its hour in Total Viewers, Adults 18-49, Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

For the 2nd week in a row, "Bachelor in Paradise" was up from its year-ago 2-hour Monday telecast (4.8 million and 1.3/4 on 8/25/14) with Total Viewers (+15%) and Adults 18-49 (+38%).

"Bachelor in Paradise: After Paradise" (9:00-10:00 p.m. - 4.0 million and 1.1/3 in AD18-49):
From 9:00-10:00 p.m., ABC's "Bachelor in Paradise: After Paradise" beat Fox's "So You Think You Can Dance" for the 2nd week in a row with Total Viewers (+38% - 4.0 million vs. 2.9 million) and moved ahead of the FOX show for the first time in Adults 18-49 (+38% - 1.1/3 vs. 0.8/3). "After Paradise" won its hour with Adults 18-34 and all key Women (W18-34/W18-49/W25-54), ranking as the No. 2 TV show of the night on each measure behind only "Bachelor in Paradise."

"After Paradise" surged by double digits week to week in Total Viewers (+25%) and Adults 18-49 (+57%) to deliver series bests on both counts.

"The Whispers" (10:00-11:00 p.m. - 2.7 million and 0.6/2 in AD18-49):
In the 10 o'clock hour, ABC's "The Whispers" was up week to week in Total Viewers (+8% - 2.7 million vs. 2.5 million) and Adults 18-49 (+20% - 0.6/2 vs. 0.5/2).

After 3 days of TV playback, last week's telecast of "The Whispers" shot up +100% over its L+SD rating in Adults 18-49, marking its largest-ever L+3 playback increase.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day ratings, 8/24/15.



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