For the second year in a row, The ABC Television Network has won three of the four top broadcast awards in the 2012 Advertiser Perceptions Intelligence Report, a far-reaching survey of leading advertisers in the United States. ABC ranked No. 1 in the Advertiser Satisfaction, and ABC Daytime Sales won top honors for Sales Knowledge and Customer Service in the Broadcast Television category.
This is the third major honor that advertisers have bestowed on ABC Sales over the past year. In last year's Advertiser Perception survey, ABC was named the best company overall and also won more categories than any other media company. In addition ABC Sales was named the top network in the recent Annual Myers Survey of Advertising Executives on National TV Sales Organizations.ABC's selection was determined by responses from several thousand decision Makers about their perceptions of various media companies and media brands. The survey was conducted across two waves (in spring and fall of 2012) and included hundreds of broadcast, cable, print, digital and mobile media companies.The Customer Service metric was assessed based on responsiveness to advertisers and ability to solve their problems. For Sales Knowledge, the recognition was based on The Following attributes: "understands advertiser products and brands"; "knows the assets of their media property" and "knows the advertiser's market and competition." For Advertiser Satisfaction, the question asked was, "On a scale of 1 to 10 (with 10 being the best), how satisfied are you, overall, with each media brand as a vehicle for advertising?"Videos