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ABC Wins May Sweeps 2014 in Key Demos

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ABC Wins May Sweeps 2014 in Key Demos

For the May sweeps 2014, ABC delivered its biggest May sweep in 7 years in Total Viewers (3.030 million) and in 3 years across Women 18-34 (193,000/0.6 rating), Women 18-49 (590,000/0.9 rating) and Women 25-54 (776,000/1.3 rating) - Since May Sweeps 2007 and 2011, respectively.

ABC ranked as the #1 network in Women 18-34 and Women 25-54 (tied on rating) and placed a solid #2 in Women 18-49.

ABC levied the largest year to year growth of any broadcast network in Total Viewers (+11% - 3.030 million vs. 2.722 million) and was the only network up across target Women demos: Women 18-34 (+4% - 193,000 vs. 185,000), Women 18-49 (+5% - 590,000 vs. 560,000) and Women 25-54 (+4% - 776,000 vs. 744,000).

"General Hospital":

"General Hospital" soared to its best May Sweep in 7 years in Total Viewers (3.068 million) and in 3 years in Women 18-49 (747,000/1.2 rating) and Women 25-54 (999,000/1.6 rating) - since May Sweeps 2007 and 2011, respectively - ranking as the #1 show in daytime in Women 18-49 (tied on rating). Further, "General Hospital" stood as the #1 program in Women 18-34 (252,000/0.7 rating), hitting a 4 year high in the demo - since May Sweeps 2010.

"General Hospital" generated gains in key measures including, by 8% in Total Viewers (3.068 million vs. 2.851 million), by 6% in Women 18-34 (252,000 vs. 237,000) and by 4% in Women 25-54 (999,000 vs. 964,000).


"The Chew":

"The Chew" delivered its best May Sweep of all time across Total Viewers (2.719 million), Women 18-34 (168,000/0.5 rating), Women 18-49 (509,000/0.8 rating) and Women 25-54 (655,000/1.1 rating), registering the largest year to year increases in target demos.

Year to year, "The Chew" surged by 14% in Total Viewers (2.719 million vs. 2.375 million), by 16% in Women 18-49 (509,000 vs. 438,000) and by 12% in Women 25-54 (655,000 vs. 587,000).

"The View":

"The View" climbed to a 2-year May Sweep high in Total Viewers (3.310 million), Women 18-34 (161,000/0.5 rating), Women 18-49 (519,000/0.8 rating) and Women 25-54 (685,000/1.1 rating), posting across-the-board gains.

During the sweep, the farewell to Barbara Walters broadcast - the legend's 3,811th telecast - became the series' #4 telecast in its 17 year history in Total Viewers (5.211 million) and generated its best ratings in over a year-and-a-half in Women 18-49 (818,000/1.3 rating) and Women 25-54 (1.011 million/1.6 rating) - since November 7, 2012.

Versus May Sweeps 2013, "The View" grew by 13% in Total Viewers (3.310 million vs. 2.941 million), by 8% in Women 18-49 (519,000 vs. 482,000) and by 3% in Women 25-54 (685,000 vs. 666,000).

Source: NTI, U.S. ratings. May Sweep 2014: 4/24/14-5/21/14, most current. May Sweep 2013: 4/25/13-5/22/13, Live + 7. Rankings based on ties. Specials, breakouts and gapped programming excluded.

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