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ABC WORLD NEWS Dramatically Closes Gap with NBC

Related: WORLD NEWS WITH DIANE SAWYER
ABC WORLD NEWS Dramatically Closes Gap with NBC

For the week of January 28, 2013, "ABC World News with Diane Sawyer" averaged 8.67 million Total Viewers and a 1.9 rating/7 share/2.24 million in Adults 25-54, according to Nielsen Media Research.

Growing over the previous week (8.26 million and 2.12 million, respectively, on w/o 1/21/13) in Total Viewers (+5%) and Adults 25-54 (+6%) for the 3rd time in the last 4 weeks, "World News" drew its most-watched week of the season, while hitting the season's 2nd-strongest performance in the key adult news demo (week of regular telecasts). In fact "World News" attracted its largest Total Viewer audience in 2 years - since w/o 2/7/11.

"World News" improved the most week to week, as CBS' "Evening News" was down (-3%/-2%), while NBC's "Nightly News" was up slightly (+1%/up less than +1%).

"World News" turned in its most-watched telecast of the season on Monday (9.07 million on 1/28/13, regular telecast).

"World News" Built on the year-ago week in both Total Viewers (+8%) and Adults 25-54 (+7%) - 8.03 million and 2.09 million, respectively, on w/o 1/30/12. In addition, "World News" grew the most year to year compared to CBS' "Evening News" (+7%/up less than +1%) and NBC's "Nightly News" (up less than +1%/-2%).

"World News" cut its week-to-week gaps with "NBC Nightly News" by double digits in both Total Viewers (-30% - 672,000 vs. 962,000) and Adults 25-54 (-27% - 310,000 vs. 427,000).

"World News" also narrowed its year-to-year margins with "NBC Nightly News" by double digits in both Total Viewers (-48% - 672,000 vs. 1.29 million) and Adults 25-54 (-38% - 310,000 vs. 503,000)

Season to date, "World News" has increased its Total Viewing audience (+2% - 8.04 million vs. 7.89 million) compared to the same point last season, drawing its most-watched season in 3 years - since the 2009-10 season. In addition, "World News" has narrowed its Total Viewer gap (-21%) with "NBC Nightly News" by double digits for the second year in a row to post its smallest gap (779,000) with the NBC program in 4 years- since the 2008-09 season.

For the week "ABC World News" outdelivered "CBS Evening News" by 1.68 million Total Viewers and by 254,000 Adults 25-54, posting its largest advantages over the CBS program since November (since w/o 11/12/12) and 2nd strongest overall this season.

EVENING NEWS (Week of January 28, 2013)


Total Viewers
Adults 25-54
Households
ABC
8,668,000
1.9/7; 2,242,000
5.8/11
NBC
9,340,000
2.1/7; 2,552,000
6.3/11
CBS
6,990,000
1.7/6; 1,988,000
4.8/ 9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 1/28/13, 1/21/13 & 1/30/12. Most Current - 2012-2013 Season (9/24/12 - 2/03/13) and 2011-2012 Season (9/19/11 - 1/29/12). All averages based on regular telecasts.

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