ABC Takes Friday Night Over Other Networks' Special Programming

By: Nov. 25, 2012
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

With its 8-9pm comedies (Last Man Standing/Malibu Country), a repeat Shark Tank and 20/20, ABC qualified as the most-watched network overall on Friday and led the pack in Adults 18-49 for the 4th week in a row, beating CBS by 27%, NBC by 40% and Fox by 100%.

At 8pm, ABC's Last Man Standing finished a strong second to CBS' special Frosty the Snowman, beating out by wide margins specials on both NBC (National Dog Show) and Fox (Happiness is a Warm Blanket CB).

Despite airing on the holiday weekend, Last Man Standing retained 100% of its Adult 18-49 delivery week to week.

At 8:30pm, ABC's Malibu Country moved ahead of CBS' Frosty Returns special to stand as the most-watched TV show in its half-hour.

Malibu Country retained all of its Adult 18-49 lead-in from Last Man Standing and held 100% of its young adult audience from the prior week.

During the 9 o'clock hour, ABC's repeat Shark Tank registered as the most-watched TV show, while defeating its competition by double-digit margins in Adults 18-49 on NBC (+18% - National Dog Show) CBS (+30% - Hoops & Yo Yo Ruin Christmas/It's a Spongebob Christmas) and Fox (+44% - The Simpsons/The Simpsons).

ABC's Shark Tank marked its most-watched repeat telecast ever.

Jumping over its lead-in, ABC's 20/20 ranked as the #1 TV show in 10 o'clock hour in Total Viewers, Adults 18-49 and Adults 25-54. In the hour, the ABC newsmagazine dominated NBC's Dateline in head-to-head competition by 1.1 million viewers, by 50% in Adults 18-49 and by 50% in Adults 25-54. 20/20 was up week to week in both Adults 18-49 (+7%) and Adults 25-54 (+5%).

ABC's 20/20 increased sharply over its year-ago performance in Total Viewers (+16%), Adults 18-49 (+25%) and Adults 25-54 (+24%). In fact, the show was up year to year in the key Adult 25-54 news demo for its 5th straight telecast.



Videos