The ABC Television Network has won the top ranking among broadcast networks in the Annual Myers Survey of Advertising Executives on National TV Sales Organizations.
Out of the eight broadcast networks, ABC Sales was named the overall top performer when averaging five categories evaluated by the organization. Those categories include "Value for the Investment," "Quality Sales Team and Customer Service," "Effective Upfront Presentation and Negotiations," "Multi-Platform Brand Extensions and Integration" and "Relevant Research Support and Intelligence."In the Myers Survey, ABC also ranked No. 1 in "Quality Sales Team and Customer Service," "Multi-Platform Brand Extensions and Integration" and "Relevant Research Support and Intelligence" categories.This is the second major survey in which ABC Sales has won the top spot. ABC won the top award as the Highest-Rated Media Company in the 2011 Advertiser Perceptions Intelligence Report, a far-reaching survey of leading advertisers in the United States. ABC also ranked No. 1 in the "Brand Strength and Sales Knowledge in Broadcast Television" category, and won more categories overall than any other media company. ABC was selected as the overall No. 1 media company out of more than 25 media companies, and more than 500 media brands, measured across all media, including broadcast, cable, print, digital, mobile and other advertising networks.Videos