ABC News' 'Good Morning America' Is No. 1 in Total Viewers for Week of 1/30

By: Feb. 07, 2017
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ABC News' "Good Morning America" finished as the No. 1 morning newscast in Total Viewers (4.603 million) for the week of January 30, 2017, based on Live + Same Day Data from Nielsen Media Research. "GMA" outdelivered NBC's "Today" (4.366 million) by 237,000. "GMA" widened its margin of victory over "Today" by 78% year to year (vs. +133,000 on w/o 2/1/16).

"GMA" narrowed its gaps week to week with "Today" in both Adults 25-54 (-17% - 174,000 vs. 209,000) and Adults 18-49 (-29% - 143,000 vs. 202,000).

"GMA" cut its year-to-year margins with "Today" also in Adults 25-54 (-12% - 174,000 vs. 197,000) and Adults 18-49 (-36% - 143,000 vs. 223,000).

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 119,000 (4.656 million vs. 4.537 million) to take the top spot at this point of the season for the 5th year in a row.

During the week, "GMA" led "CBS This Morning" in Total Viewers (+22%/+817,000), Adults 25-54 (+39%/+422,000) and Adults 18-49 (+40%/+316,000).

MORNING NEWS (Week of January 30, 2017)
TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,603,000 1.3/10; 1,503,000 0.9/ 9; 1,103,000 3.4/13
TODAY 4,366,000 1.4/12; 1,680,000 1.0/10; 1,246,000 3.1/12
CBS THIS MORNING 3,786,000 0.9/ 8; 1,084,000 0.6/ 7; 787,000 2.7/11

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 1/30/16, 1/23/17 and 2/1/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 2/5/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 2/7/16). Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EST) on ABC. Michael Corn is the senior executive producer.



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