ABC Is Up on Sunday Against the 'Golden Globes' With 'To Tell the Truth' and 'Conviction'

ABC Is Up on Sunday Against the 'Golden Globes' With 'To Tell the Truth' and 'Conviction'

Opposite Sunday's "Golden Globe Awards" broadcast and NFL-fueled competition on Fox, ABC's back-to-back episodes of "To Tell the Truth" from 8:00-10:00 p.m. and "Conviction" at 10:00 p.m. grew week to week.

Building on its lead-in at 8:00 p.m., ABC's time period premiere of "To Tell the Truth" grew over last week's "The Bachelor" special in the hour by 48% in Total Viewers (4.6 million vs. 3.1 million) and by 25% in Adults 18-49 (1.0/3 vs. 0.8/3). In addition the ABC game show greatly improved its hour for ABC from the year-ago night against the "Golden Globes" ("Galavant" = 2.4 million and 0.6/2 on 1/10/16), by 92% in viewers and by 67% in young adults.

Holding steady at 9:00 p.m. in young adults, ABC's second episode of "To Tell the Truth" was up from its own performance in the same hour last Sunday by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 43% in Adults 18-49 (1.0/3 vs. 0.7/2).

At 10:00 p.m. opposite the final hour of the "Golden Globes," ABC's "Conviction" built by double digits week to week in Total Viewers (+29% - 2.7 million vs. 2.1 million) and Adults 18-49 (+25% - 0.5/2 vs. 0.4/1).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/8/17.
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