ABC Is Up on Sunday Against the 'Golden Globes' With 'To Tell the Truth' and 'Conviction'
Opposite Sunday's "Golden Globe Awards" broadcast and NFL-fueled competition on Fox, ABC's back-to-back episodes of "To Tell the Truth" from 8:00-10:00 p.m. and "Conviction" at 10:00 p.m. grew week to week.
Building on its lead-in at 8:00 p.m., ABC's time period premiere of "To Tell the Truth" grew over last week's "The Bachelor" special in the hour by 48% in Total Viewers (4.6 million vs. 3.1 million) and by 25% in Adults 18-49 (1.0/3 vs. 0.8/3). In addition the ABC game show greatly improved its hour for ABC from the year-ago night against the "Golden Globes" ("Galavant" = 2.4 million and 0.6/2 on 1/10/16), by 92% in viewers and by 67% in young adults.
Holding steady at 9:00 p.m. in young adults, ABC's second episode of "To Tell the Truth" was up from its own performance in the same hour last Sunday by 16% in Total Viewers (4.3 million vs. 3.7 million) and by 43% in Adults 18-49 (1.0/3 vs. 0.7/2).
At 10:00 p.m. opposite the final hour of the "Golden Globes," ABC's "Conviction" built by double digits week to week in Total Viewers (+29% - 2.7 million vs. 2.1 million) and Adults 18-49 (+25% - 0.5/2 vs. 0.4/1).
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/8/17.
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