tv.broadwayworld.com

RATINGS WATCH Articles
Click Here for More Articles on RATINGS WATCH...

ABC Holiday Specials Generate High Numbers in Key Demos

Related: ABC
ABC Holiday Specials Generate High Numbers in Key Demos

ABC's Encores of "Disney Prep & Landing" and "Prep & Landing: Naughty vs. Nice" Surge Over Their Year-Ago Telecasts in Viewers, Adults 18-49 and Kids 2-11. Opposite Stiff Competition from NBC's NFL and Finales on CBS, ABC Marks its Best-Ever "HallMark Hall of Fame" Numbers with "Christmas with Holly".

"Prep & Landing Parts 1 and 2" (8:00-9:00 p.m.)
From 8:00-9:00 p.m., ABC's back-to-back encore telecast of "Disney Prep & Landing" and "Prep & Landing: Naughty vs. Nice" surged over their year-ago paring (on 12/22/11) by 30% in Total Viewers (4.8 million vs. 3.7 million), by 27% in Adults 18-49 (1.4/3 vs. 1.1/3) and by 28% in Kids 2-11 (2.3/7 vs. 1.8/6).

On average, the Disney animated holiday specials generated ABC's highest Kids 2-11 number in the hour more than 9 months – since 2/26/12 with the Academy Awards.

"HallMark Hall of Fame: Christmas with Holly" (9:00-11:00 p.m.)
Up against all-original competition from 9:00-11:00 p.m., including NBC's "Sunday Night Football" (Detroit Lions-Green Bay Packers) and CBS' season finale of "The Amazing Race XXI" into the fall finale of "The Mentalist," ABC's "HallMark Hall of Fame: Christmas with Holly" built sharply on its lead-in and gained audience from its first to second hour. During its second hour from 10:00-11:00 p.m., ABC's "HallMark Hall of Fame" movie beat out CBS' "Amazing Race"-fueled "The Mentalist" in both Total Viewers (+3% - 8.1 million vs. 7.9 million) and Adults 18-49 (+19% - 1.9/5 vs. 1.6/4).  In fact in the 10:00 p.m. hour, the movie generated ABC's 2nd-largest audience this season, behind only the "AMA's" telecast in November.

"Christmas with Holly" was up from the last "HallMark Hall of Fame" movie ("Firelight" on 4/22/12) in Total Viewers (+1% - 7.7 million vs. 7.6 million) and Adults 18-49 (+13% - 1.8/4 vs. 1.6/4), standing as ABC's best performance yet with the movie franchise on both Nielsen measures.  Each of ABC's "HallMark Hall of Fame" movies has grown over the previous telecast in viewers and young adults.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Related Articles


Comment & Share

Related Links
GMA Nearly Triples News Demo Advantage Over NBC's 'Today'GMA Nearly Triples News Demo Advantage Over NBC's 'Today'
July 24, 2014
Top-5 Possible Roles for Portia De Rossi on SCANDAL; Is Pope & Associates About to Get 'Funkey'?Top-5 Possible Roles for Portia De Rossi on SCANDAL; Is Pope & Associates About to Get 'Funkey'?
by Jennifer McHugh - July 24, 2014
President Obama on ABC's SCANDAL: 'Not Something We Want to Be Living Out'President Obama on ABC's SCANDAL: 'Not Something We Want to Be Living Out'
July 24, 2014
BWW Interviews: Ditch Davey Previews Two-Part BLACK BOX FinaleBWW Interviews: Ditch Davey Previews Two-Part BLACK BOX Finale
by Matt Tamanini - July 24, 2014
Scoop: NIGHTLINE PRIME on ABC - Saturday, July 26, 2014Scoop: NIGHTLINE PRIME on ABC - Saturday, July 26, 2014
by TV Scoop - July 23, 2014


About Author

Subscribe to Author Alerts

Become a Fan, Follower & Subscriber