ABC scores its best numbers with comedy programming in the 9 pm hour since 2009!
With DWTS: ALL-STARS, the season premieres of HAPPY ENDINGS and DON'T TRUST THE B---- IN APT 23 and PRIVATE PRACTICE, ABC ran as the 2nd-most-watched TV network on Tuesday to CBS, outdrawing NBC (with THE VOICE) by 7% and Fox (with THE X-FACTOR) by 70%.
Surging by double digits from its first half-hour to its second half-hour, Part 2 of ABC's DWTS: All-Stars performance show took 2nd place from 8-9pm with total viewers, beating NBC's THE VOICE by 17%. In addition, DWTS dominated Fox's comedies (RAISING HOPE/BEN AND KATE) by 38% with adults 18-49.
· Growing over the prior week's Results Show by 10% in Adults 18-49, DWTS: ALL-STARS scored ABC's best performance in the hour in 8 months - since 2/7/12.
In the 9pm half-hour, the season premiere of ABC's HAPPY ENDINGS topped Fox's NEW GIRL by 13% in total viewers.
· Soaring over its season finale in April with viewers (+59%) and young adults (+12%), HAPPY ENDINGS scored its largest audience since February and its top adult 18-49 number since March - since 2/29/12 and 3/14/12, respectively.
· HAPPY ENDINGS delivered ABC's best performance with comedy programming in the half-hour in Total Viewers in nearly 4 years and in Adults 18-49 in almost 3 years - since 1/6/09 and 12/8/09, respectively.
From 930-10pm, ABC's season premiere of DON'T TRUST THE B---- in APT 23 finished second in its slot among adults 18-34, men 18-34 and women 18-34, beating its NBC comedy competition (THE NEW NORMAL) by solid double-digit margins.
· The sophomore ABC series turned in the Net's strongest performance with comedy programming in the slot in both total viewers and adults 18-49 since December 2009 - since 12/1/09.
ABC's PRIVATE PRACTICE ranked #2 in the 10 o'clock hour with adults 18-34 and across all key Women (W18-34/W18-49/W25-54), beating CBS' VEGAS.
Quick Take for Tuesday, October 23, 2012 (Fast Affiliate Live + Same Day Ratings)
ABC Earns Second Place on the Night in Total Viewers, Outdrawing NBC with THE VOICE and Fox with THE X-FACTOR
Part 2 of ABC's DWTS: ALL-STARS is Tuesday's Most-Watched Unscripted Series
ABC's HAPPY ENDINGS Premiere Scores the Show's Best Numbers in Over 7 Months
DON'T TRUST THE B--- IN APARTMENT 23" Opens with ABC's Top Performance With Comedy Programming in Tuesday's 9:30pm Slot Since December 2009
ABC's PRIVATE PRACTICE Outdelivers CBS' VEGAS in adults 18-34 and key women
Tuesday Night (8:00-11:00 p.m.)
With DWTS: ALL-STARS, the season premieres of HAPPY ENDINGS and DON'T TRUST THE B---- IN APT 23" plus PRIVATE PRACTICE, ABC ran as the 2nd-most-watched TV network on Tuesday (7.5 million) to CBS, outdrawing NBC (with THE VOICE) by 7% (7.0 million) and Fox (with THE X-FACTOR) by 70% (4.4 million).
DWTS: ALL-STARS (8:00-9:00 p.m.)
Part 2 of ABC's DWTS: ALL-STARS finished as the most-watched unscripted show of the night (12.7 million), beating NBC's THE VOICE in head-to-head competition by 17% (10.9 million) and Fox's THE X-FACTOR by 140% (5.3 million). In addition, DWTS dominated Fox's comedies in the 8 o'clock hour (RAISING HOPE/BEN AND KATE) by 38% with adults 18-49 (2.2/7 vs. 1.6/5).
· Growing over the prior week's "Results Show" by 10% in Adults 18-49, DWTS: ALL-STARS scored ABC's best performance in the hour in 8 months - since 2/7/12.
HAPPY ENDINGS (9:00-9:30 p.m.)
In the 9:00 p.m. half-hour, the season premiere of ABC's HAPPY ENDINGS topped Fox's NEW GIRL by 13% in Total Viewers (5.9 million vs. 5.2 million).
· Soaring over its season finale in April with viewers (+59%) and young adults (+12%), HAPPY ENDINGS scored its largest audience (5.9 million) since February and its top adult 18-49 number (1.9/5) since March - since 2/29/12 and 3/14/12, respectively.
· HAPPY ENDINGS delivered ABC's best performance with comedy programming in the half-hour in total viewers in nearly 4 years and in Adults 18-49 in almost 3 years - since 1/6/09 and 12/8/09, respectively.
DON'T TRUST THE B---- IN APT 23 (9:30-10:00 p.m.)
From 9:30-10:00 p.m., ABC's season premiere of DON'T TRUST THE B---- IN APT 23 finished second in its slot among adults 18-34, men 18-34 and women 18-34, beating its NBC comedy competition (THE NEW NORMAL) by solid double-digit margins.
· The sophomore ABC series turned in the Net's strongest performance with comedy programming in the slot in both total viewers (4.3 million) and adults 18-49 (1.7/4) since December 2009 - since 12/1/09.
PRIVATE PRACTICE (10:00-11:00 p.m.)
ABC's PRIVATE PRACTICE ranked No. 2 in the 10 o'clock hour with adults 18-34 (1.1/3) and across all key Women (W18-34/W18-49/W25-54), beating CBS' VEGAS
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 10/23/12.
