2017 People's Choice Award Winner BABY DADDY Surges to 9-Month Highs in Total Viewers and Adults 18-49

2017 People's Choice Award Winner BABY DADDY Surges to  9-Month Highs in Total Viewers and Adults 18-49

Fresh off its 2017 People's Choice Award for "Favorite Cable TV Comedy," Freeform's hit sitcom "Baby Daddy" kicked off its sixth season on its new night boasting solid gains over its summer 2016 premiere and finale for 9-month highs in Total Viewers (990,000) and Adults 18-49 (639,000/0.5 rating) and an 8-month high in Women 18-49 (462,000/0.7 rating) - since 6/22/16 and 7/6/16, respectively - ranking as the No. 1 scripted cable TV telecast in its time period in the key adult demos.

Moreover, Monday's most social TV comedy across Facebook, Instagram, Twitter and Tumblr, "Baby Daddy" ranked a solid No. 3 versus Monday's original scripted cable TV telecasts in Adults 18-49 and Women 18-49, among other key target measures.

  • "Baby Daddy" grew over its summer 2016 finale among key categories, specifically Total Viewers (+4% - 990,000 vs. 950,000), Adults 18-49 (+12% - 639,000 vs. 569,000) and Women 18-49 (+14% - 462,000 vs. 404,000).

  • "Baby Daddy" spiked by considerable double digits in Live + 3 Day ratings over Live + Same Day delivery across all target demos, including Total Viewers (+63% - 990,000 vs. 606,000), Adults 18-49 (+69% - 639,000 vs. 378,000) and Women 18-49 (+78% - 462,000 vs. 259,000).

Source: NTI, U.S. Live + 3 Day, 03/13/17. Monday rank based on first run, scripted original cable series. Social Media: ListenFirst, 3/13/17, Social Engagements (Facebook, Instagram, Twitter, and Tumblr), excluding sports, news and kids.