edgeMusic and Redeye Distribution Announce Agreement
Redeye has signed a deal with PledgeMusic that will provide the indie distributor's labels with an option to utilize its direct-to-fan platform, offering an innovative way to deliver music to fans. PledgeMusic is providing Redeye with a turnkey, direct-to-fan solution and syndication technologies to set up an album well before its release date by offering fans the opportunity to pledge support for unique merchandise and experiences.
Fans can gain access to higher-priced deluxe versions of the album with bonus material, limited edition items and autographs, music and merchandise bundles, fan firsts, tickets, experiences, and fan contests and sweepstakes. Some artist campaigns will allow their fans be a part of the record creating process as well.
PledgeMusic and Redeye will work closely with Redeye labels and artists from campaign conception to marketing and execution.
"We are thrilled that Redeye have chosen to deepen our existing relationship and our team is excited to bring our D2F and engagement technologies to the Redeye tool set. We look forward to some incredible releases together," said Benji Rogers, CEO & Founder of PledgeMusic.
"We've been fortunate to work with PledgeMusic already on several successful artist projects and it has been a win-win for everyone involved. We're pleased to offer the PledgeMusic solution as an additional option to Redeye's D2F services," explains Glenn Dicker, co-owner of Redeye.
PledgeMusic is the leading international direct-to-fan platform offering artists a unique way to engage their fans in the music making process whilst interacting with PledgeMusic's global audience of music consumers. Since its inception in 2009, PledgeMusic has worked with labels and artists to deliver high impact campaigns focusing on quality messaging, engagement and presentation, resulting in chart topping albums worldwide. International successful campaigns have included The Lumineers, Ben Folds Five, Slash, Bring Me The Horizon, Rachael Yamagata, LCD Soundsystem and The Libertines, amongst others.