VIDEO: MTV Reveals First Look at Katy Perry's 'Unconditionally' Music Video
Fresh off her gravity defying performance at the "2013 MTV EMA," MTV today announced the broadcast premiere of pop-sensation, singer and songwriter Katy Perry's new music video, "Unconditionally," tonight, November 19 at 7:53 p.m. ET during MTV FIRST: KATY PERRY UNCONDITIONALLY. Immediately following the on-air reveal, rapper and model Iggy Azalea will sit down with Perry for an exclusive 30-minute interview that can be viewed on MTV.com and in the MTV App for iPhone.
View the trailer for the video below!
The "Unconditionally" video marks a departure for Katy from her previous candy-coated and narrative-driven videos. Directed by Brent Bonacorso over 3 days in London, the video is a metaphorical exploration on the theme of true love and its impact, through dramatic imagery and a beautifully choreographed, classically-costumed dance performance.
In celebration of the forthcoming music video premiere on Thursday, November 19, AMTV,MTV Hits, MTV's 24-hour U.S. music channel, and mtvU will feature Katy Perry artist collection blocks throughout the day. After its' on-air debut on MTV, "Unconditionally" will go into rotation immediately on mtvU, MTV Hits and AMTV the following morning.
The music video premiere follows an exciting few months for Katy Perry on MTV. In August she closed out the "2013 MTV Video Music Awards" against the backdrop of the Brooklyn Bridge to "Roar." Most recently, she picked up her second MTV EMA award for Best Female after putting on an incredible spectacle singing her latest single, "Unconditionally," floating 30 feet in the air.
Katy Perry cemented her status as a best-selling superstar with the global success of her second studio album, Teenage Dream, which debuted at #1 in 8 countries and spent over two years on Billboard's Top 200 album sales chart. She became the only female artist to have 5 #1 singles from one album on the Billboard Hot 100 chart ("California Gurls," "Teenage Dream," "Firework," "E.T." and "Last Friday Night"). The special edition, Teenage Dream: The Complete Confection, added "Part of Me" and "Wide Awake" to Katy's list of nine Top 40 chart-toppers (dating back to her multi-platinum debut album, 2008's One of the Boys, which generated four hit singles: "I Kissed A Girl," "Hot N Cold," "Thinking of You" and "Waking Up In Vegas"). "Roar," the first single from PRISM, became Katy's 10th #1 Top 40 track after debuting at #1 on iTunes in 68 countries with 557,024 downloads in its first week of release in the US alone, the biggest digital song sales week of 2013. Katy's 3rd album PRISM, released Oct. 22, debuted at #1 on Billboard with the biggest sales week of her career.
For additional information on Katy Perry, including music, videos, interviews, and news, visit MTV Artists online (Artists.MTV.com) or via the newly release iPhone app.
MTV News is the authority for music, movies and pop culture news for the Millennial audience, producing a diverse mix of daily news stories, insider specials, weekly series, live red carpet shows, exclusive music video and movie premieres, as well as exclusive artist and celebrity interviews on-air, online, via mobile and across social media.
MTV FIRST: KATY PERRY UNCONDITIONALLY is a production of MTV News.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy, Grammy and Peabody award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.