VIDEO: Italian Pop Star Senit's 'A OK' Music Video
Check out the new video for Italian pop sensation Senit for "A OK". Click below to watch!
Italy has always been known for its hot exports. Whether it's Ferrari or Gucci, the country's got an impeccable track record when it comes to setting trends and creating paragons. You can add Senit to that list. Born and raised in Bologna to an Eritrean family, the sultry singer is primed to heat up pop music worldwide with her 2013 single "One Stop Shop".
After discovering music as a child, she immediately pursued it as her primary dream, falling in love with the likes of Tina Turner, Stevie Wonder, Elvis Presley, and Michael Jackson. At 14-years-old, she gained her first taste of notoriety, appearing on the popular Italian television show, Karaoke. Senit ended up emerging victorious, and she quickly sought out the next opportunity. Revered Italian musical Il Grande Campione cast her in a pivotal role, followed by major parts in the European companies of The Lion King, Fame, Hair, and Rent. Soon, she had fine-tuned her voice into an impressive instrument.
"To be an artist you have to sing, dance, and act," she affirms. It's too easy to sing a song with just a guitar and vocal. If you start to truly feel the song, the people will believe it."
In her case, the people began to believe it quickly. She released three Italian-language albums and was handpicked to open for Italian superstar Zucchero on his Fly Tour. Further embedding herself within the company's pop culture, she even appeared as a resident veejay on the popular Italian program HipHopTV. In 2009, an earthquake devastated the area around the Italian town of l'Aquila so Senit joined an all-star benefit concert, which resulted in the best-selling charity album Amiche per l'Abruzzo.
Never losing sight of her rich heritage, she returned to Eritrea in 2010 to perform a special concert in honor of the 30th anniversary of the Eritrean workers' movement. Now, she's getting ready to make a big splash stateside. "One Stop Shop" is a slick, shimmering dance floor anthem that glides to soaring heights on an unshakable hook. It's the perfect way for audiences to get to know Senit. "My goal is to sing in front of people forever," she concludes. "That's what I feel like I was meant to do. This is it. It's only starting now."