Univision Teams with Simon Cowell's Syco Entertainment to Discover the Ultimate Latino Boyband on LA BANDA
Univision Communications Inc. and Simon Cowell's Syco Entertainment today announced a new music-based TV and multi-media format; "La Banda" (The Band). With a new take on the singing competition show format, "La Banda" will search the US and Latin America to put together the ultimate Latino boyband. Representing Mexico, Central America, South America, the Caribbean and Puerto Rico, contestants will compete for their place in "La Banda" and for a coveted recording contract with Sony Music Latin, label home to the most prolific Latin music artists, along with Syco Music, the recording label for the world's biggest selling boyband - One Direction.
"La Banda" will debut on the Univision Network in 2015. Univision Communications Inc., the leading media company serving Hispanic America, is a top-tier multimedia company with 16 broadcast, cable and digital networks; 62 television stations; 68 radio stations; an array of online and mobile apps, products and content creation facilities in Miami, New York and Los Angeles.
Syco Entertainment is one of the world's leading global entertainment companies and is responsible for creating the world's most successful international music and TV formats; Got Talent (now 63 countries), X Factor (46 countries) as well as a film, digital and music division. Syco Music signed music phenomenon One Direction (X Factor 2010) who were 2013's bestselling artists in the world. Sony Music Latin is the leading Latin music company in the US and home to the world's biggest Latin stars, including Ricky Martin, Shakira, Marc Anthony, Romeo Santos, Chayanne, Prince Royce and many others. Consistently dominating Billboard's Top Latin Album chart, Sony Music and its artists were the top winners at this year's Billboard Latin Music Awards and 2014's Premio Lo Nuestro as well as the most recent Latin Grammy Awards.
"Univision's collaboration with Simon Cowell's Syco Entertainment is part of our commitment to innovation and to raising the bar in entertainment for our audiences and partners," said Alberto Ciurana, president, Programming and Content, Univision Communications Inc. "'La Banda' will tap into Hispanic America's passion for music unlike any other program on television and will bring millions of fans the next international musical sensation."
Simon Cowell said, "I'm delighted to be partnering with Univision on this new format. They are fantastically ambitious and most importantly for 'La Banda' they are totally focused on discovering and creating the next music superstars. There is a huge opportunity for this band and we are going to be giving the power via this show to the millions of teenage fans."
Senior Producer, Kelly Belldegrun leading the partnership for Syco Entertainment, added, "Univision are the perfect partner for our format La Banda; they are a multi-media powerhouse and the undisputed leaders in entertainment for the Latino audience. With such engaged live viewing this is the best place for our show."
The format will be distributed internationally by Syco TV. Contact: George Levendis - email@example.com
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 95% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI's assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.