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Universal Music to Bring George Harrison Documentary to Facebook Users

Related: LEGENDS IN THE CLOUDS, Universal Music

Universal Music Enterprises (UMe) and Milyoni, the leader in social entertainment, today announced the availability of LEGENDS IN THE CLOUDS offerings which will allow Facebook users to stream a variety of documentaries, films and concerts on a pay-per-view basis as well as purchase music and merchandise. Using Milyoni’s new Social 3.0 technology, music enthusiasts will enjoy a dynamic page layout based on a larger video player screen size and time-released Social Widgets, including images, trivia, polls and video clips that appear during the documentary, film or concert. As users interact with these time-released Social Widgets, they can share them with friends and other fans on Facebook and other social networks. Users can also make their own comments and share their experiences throughout.

Milyoni will debut its new Social 3.0 technology beginning with a presentation of the multiple Emmy-award winning George Harrison: Living in the Material World on December 8, 2012 with a hosted global event featuring an exclusive introduction from Olivia Harrison and a fan-sponsored Q&A for George Harrison: Living in the Material World. The “Legends in the Cloud” series will provide a unique and socially interactive experience that leverages the cutting-edge, social cinema platform already established by Milyoni. Serving as an online destination for mobile, social and Web-seekers, the platform will enable music enthusiasts to gather together and enjoy beloved artists for the first time on Facebook.

“By partnering with Milyoni and premiering George Harrison: Living in the Material World, we are able to expose a brand new generation of fans to our catalog of music legends allowing a level of interaction and social engagement never before possible,” said Bruce Resnikoff, President/CEO, UMe. “Reaching Facebook’s growing number of over 1 billion users means that audiences who never before had a chance to view, and interact with these artists can now discover them for the first time.”

“The music industry has an extremely devoted fan following, and we are thrilled to join forces with UMe to broaden the social entertainment experience into the world of musicians,” said John Corpus, CEO, Milyoni. “With Milyoni’s new Social 3.0 technology, and ‘Legends in the Cloud’ we are expanding social engagement with a new UI for shareable clips, quotes, polls and more, and bringing iconic artists to a fresh generation of music-lovers through an even more interactive social platform.”

Milyoni and UMe will follow the debut with an array of documentaries, films and concerts from other renowned UMe artists to be streamed over the next 90 days as part of the “Legends in the Cloud” kick-off series.

About Universal Music Enterprises
Universal Music Enterprises (UMe), a division of Universal Music Group, is the centralized U.S. catalog and special markets entity for the company. Working closely with all of UMG’s record labels, UMe provides a frontline approach to catalog management, a concentration of resources, a greater emphasis on strategic marketing initiatives and opportunities in new technologies. Outside North America, the Universal Strategic Marketing division of Universal Music Group International works to maximize the profile and value of UMG’s catalogue in international markets. It acts as a service center adding value through marketing initiatives and coordination of commercial issues through local and international markets.

Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide.

Universal Music Group’s record labels include A&M/Octone, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.

About Milyoni
Milyoni, Inc. (pronounced “million-eye”) is the leader in social entertainment. Whether it’s watching a movie, television program, concert or sporting event, Milyoni lets content providers connect, engage and monetize audiences through a unique level of engagement and a shared social experience. Over the past year Milyoni has powered multiple social entertainment industry firsts, including the first PPV movie on Facebook, the first live PPV concert on Facebook, the first socially interactive movie on Facebook, the first day-and-date movie release on Facebook, and most recently the first 3D movie on Facebook. Milyoni’s Social Cinema platform has powered several theatrical releases, video-on-demand streams and more for leaders in the industry including Universal Pictures, Lionsgate, Paramount Studios, Big Air Studios, Shangri-La, Ovation Network and Austin City Limits Live. For more information, visit www.milyoni.com.

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