The Flaming Lips Attempt to Break World Record with 24 Hour Tour at O Music Awards Tonight, 6/27
Official times and details have been revealed for the The Flaming Lips' upcoming quest to break the Guinness World Records title for the Most Live Concerts In 24 Hours (Multiple Cities) during the groundbreaking and Webby Award-winning O Music Awards, part of the Viacom Music Group, which includes MTV, VH1, CMT and Logo networks. www.omusicawards.com, is a digitally driven event that celebrates and honors the artists, fans and innovators impacting digital music culture.
As previously reported, tonight, June 27th, will begin the kick-off the O Music Awards which will play out across all our screens and linear networks absolutely LIVE as the world's first 24-hour award show unfurls as it happens. This historic bus ride will traverse the Mississippi Delta, in which two-time O Music Award nominee and multiple Grammy winners THE FLAMING LIPS board a "The Endeavor" tour bus and blaze a path across the region in an attempt to break the world record currently held by Jay-Z.
Along the route and throughout the show, O Music Awards will feature a series of 8 concerts (one in each city) for fans to participate and support THE FLAMING LIPS on as they attempt to crush the record. Each O Music Awards concert will feature an eclectic mix of artists including Gary Clark Jr., Neon Indian, Grace Potter & The Nocturnals, Grimes, Hunter Hayes, GIVERS, New Fumes and others to be announced will play a full set before THE LIPS take the stage for an unforgettable mini-set filled with many surprise collaborations and guests. Tickets on sale now and can be purchased through the individual venues listed here. Partial proceeds from the show will be donated to VH1's Save the Music Foundation. Can't get a ticket or make the show? No worries. The entire show will be streamed live on OMusicAwards.com and accessible on all platforms including mobile and tablets.
During the 24 hour live stream, 24 awards will be presented to winners. Fans can vote now up until the show via OMusicAwards.com in a wide assortment of categories that include Must Follow Artist on Twitter, Best Online Concert Experience, Most Adorable Viral Star, Fan Army FTW, Best Music App and Digital Genius Award. Over 25.1 million votes have been cast since voting kicked off on May 23rd, the most of any previous O Music Awards to date.