Scott Carter Names Senior Vice President of Epic Records
Scott Carter has been promoted to Senior Vice President of Marketing, Epic Records; it was announced today by Antonio "L.A." Reid, Chairman/CEO, Epic Records.
As Head of Marketing, Scott will play an integral role in the creation, development and execution of marketing strategies for Epic's artists, as well as overseeing the activities of the marketing team. Scott will report directly to Sylvia Rhone, President, Epic Records.
"Scott has been a key contributor to some of Epic's most successful marketing campaigns over the past 15 years. He not only knows how to market legacy acts but he has proven that he can break new artists as well," comments Sylvia Rhone. "He has made invaluable contributions to Epic Records with his leadership and enthusiasm and is steadfast in his commitment to its future success."
Commenting on his appointment, Carter says, "I am honored for the opportunity to elevate my role at a label as iconic as Epic Records, home to some of the greatest artists of all time. Working alongside such extraordinary leaders as LA Reid and Sylvia Rhone, I look forward to stepping up into this new position and helping create the kind of innovative marketing campaigns deserving of the remarkable talent we have at Epic."
For the past 15 years, Scott has worked in the marketing department at Epic Records. Most recently has was Vice President where he developed marketing campaigns for, and built strong relationships with, a roster of multi-platinum artists including Shakira, Michael Jackson, Sara Bareilles, The Fray, Modest Mouse and Ozzy Osbourne, along with current breaking artists such as KONGOS and A Great Big World. Prior to his tenure with Epic Records, Scott spent nearly 10 years at A&M Records in the radio promotion and marketing departments.