Nikon Inc. and Warner Music Group Announce SXSW Lineup

Related: Nikon, Waner Music Group, SXSW


Nikon Inc. and Warner Music Group have unveiled details of their residency at the upcoming South by Southwest® Music & Media Conference (SXSW®) in Austin, Texas. "The Warner Sound Captured by Nikon" will make its home at Austin's famed La Zona Rosa, with two days and three nights of stellar showcase performances slated for March 13th through 15th.

Artists from Atlantic Records, Warner Bros. Records and other WMG labels will appear live at these official SXSW showcases; all SXSW badge-holders are welcome and a limited supply of tickets will be sold at the door. Evening showcase headliners include Santigold and Chuckie on Tuesday, March 13th, Gary Clark Jr. on Wednesday, March 14th, and T.I. and B.o.B on Thursday, March 15th. Daytime headliners will be fun. on Wednesday, March 14th and Kimbra on Thursday, March 15th. Other artists slated to perform at "The Warner Sound Captured by Nikon" include Theophilus London, Dr. John, Wale, Stalley, Geographer, Crystal Fighters, Flux Pavilion, Ed Sheeran, Meek Mill, Avalanche City, LP, Doctor P, Dale Earnhardt Jr. Jr., Curren$y, The Chain Gang of 1974, The Staves, Neon Hitch, We Are Augustines and Punch Brothers. Additional artists will be announced shortly.

"SXSW is one of the best festivals in the world for discovering new music," said Elyse Rogers, Senior Vice President, Global Touring and Artist Development, Warner Music Group. "This year, all of the Warner Music Group labels have teamed up to present an incredible residency at La Zona Rosa, showing the breadth of all of our rosters - rock, urban, and electronic. We have partnered with Nikon on the event and will be streaming the performances so that fans around the world can share in the live experience."

"Nikon has a rich history as the brand choice for music photographers who desire incredible speed and image quality in low light," said Lisa Baxt, Senior Communications Manager, Nikon Inc. "With the launch of our new D4 and D800 HD-SLR cameras, which offer outstanding video capabilities, we're excited to join with Warner Music Group to bring this year's SXSW musical performances to audiences in rich broadcast quality video online." 

All three evening showcases will be live-streamed. More details will be announced soon. For up-to-the minute information, visit and

Nikon will host several shooting activities on-site at "The Warner Sound Captured by Nikon" including a practical HD-SLR workshop on how to make a music video hosted by filmmakers The Bui Brothers on Tuesday, March 13th as well as experiential shooting opportunities during day time music performances with legendary rock photographer Robert Knight.

WMG and Nikon have also teamed up to search for the next great music superstar via the "Your 1 Shot" contest. Bands/artists were invited to submit one live performance video to the "Your 1 Shot" contest site, located at One winner, courtesy of Nikon 1, Nikon's new portable camera with interchangeable lenses, will be selected by a stellar panel of music industry experts, including A&R executives from both Atlantic Records and Warner Bros. Records as well as guest artists from each label's prestigious roster.

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