New Promo For X FACTOR S3 With Cowell, Lovato, Rowland & Rubio

A striking new promo for FOX's reality singing competition THE X FACTOR has been unveiled in promotion of the third season of the Simon Cowell-created series.

Returning judge Demi Lovato joins Cowell alongside new S3 additions Kelly Rowland and Paulina Rubio to pose on a white X in the flashy new promo, set to the sounds of Macklemore & Ryan Lewis's recent hit "Can't Hold Us".

The official description of THE X FACTOR S3 is as follows: "Last season, Tate Stevens was crowned The X Factor Season Two winner and was awarded the biggest prize in TV history, a $5 million recording contract, as well as production and creative support to develop, create, record and shoot his first original track and music video. During two seasons, The X Factor USA has discovered other diverse recording artists such as Season Two finalists Carly Rose Sonenclar, Fifth Harmony, Emblem3, and Season One winner Melanie Amaro, along with Season One finalists Astro, Chris Rene, Josh Krajcik, Marcus Canty and Rachel Crow.
Worldwide, "The X Factor" has created global superstars such as Leona Lewis, One Direction, Cher Lloyd, Olly Murs, Little Mix and Rebecca Ferguson. Artists discovered by "The X Factor" format have sold more than 100 million records worldwide, including 110 No.1, 270 Top 10 and 501 Top 50 releases. Local versions of "The X Factor" are now produced in more than 40 territories and The X Factor (USA) airs in 166 countries."

Check out the first promo for THE X FACTOR S3, available here.

Also, sample my interview with Simon Cowell about THE X FACTOR and much more, available here.

THE X FACTOR returns on September 11 & 12 with a two-night premiere on FOX.

View the new promo for THE X FACTOR S3 featuring Cowell, Lovato, Rowland and Rubio below.

Photo Credit: FOX