New Music App Lets Audience Make the Music for MEW
The acclaimed Danish alt-rockers are releasing the free music app Sensory Spaces which contains an exclusive version of a brand new track. To reach it, you have to go on a musical journey that activates both body and mind.
Watch Mew trying and introducing the app:
Based on an ambition of expanding the music experience, Mew is now releasing the playful music app Sensory Spaces. An app that aims to be an engaging experience for all lovers of music and sound - and also an app that leads you to brand new material from the band.
Mew has always been about playing. About turning things upside down and expanding the limits of the music experience. The same applies to Sensory Spaces. They want to present their listeners with something different while also revealing some of the stuff that is in store. In addition it is a tiny peek behind the drapes of a band which in its nature is rather private, says guitarist in Mew, Bo Madsen.
Using hearing and movement, you are challenged to navigate through a string of spaces containing bits and elements of new music by Mew. In one space you are searching for drumbeats, in another space it's the vocals you're chasing, and by moving yourself and your device towards the sound, you complete a space and proceed. On the entire journey you are guided by the three members of Mew. Finishing the app unlocks an exclusive version of the band's new song, 'Making Friends'. As a bonus feature, you can play around with the song and manipulate the sounds.
Thus, Sensory Spaces is an experience both leading into the heart of Mew's musical universe and a platform for experimenting with sound. The app has been developed in corporation with the award-winning Danish audio brand B&O PLAY by Bang & Olufsen based on a shared value of nurturing music and sound experiences of the highest quality.
Sensory Spaces is released for iPhone and iPad and will be available - free of charge - Today.
Earlier this year, Mew announced that the band had split with Sony Music after 10 years to pursue a career as fully independent. At the moment Mew is recording their upcoming album. Producing is - among others - Michael Beinhorn who was also behind 2006's 'And the Glasshanded Kites'. Latest album from the band was 'No More Stories ...' from 2009 which received international praise from leading media such as Pitchfork, NME, All Music Guide, Spin, Drowned in Sound, AV Club and Popmatters.
About B&O PLAY?B&O PLAY by Bang & Olufsen was launched January 2012 with the aim of providing premium listening and viewing experiences to digitally connected design fans. The brand interprets the Bang & Olufsen heritage in products suitable for an active and mobile lifestyle. In just one year, four different B&O PLAY models have won a collected amount of 10 international design and innovation awards.
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