NBC News' TODAY was the number-one morning show last Monday, topping ABC's "Good Morning America" in total viewers and all demos. TODAY also won the week in the key A25-54 demo, beating GMA by +235,000 viewers, its best lead in three months. TODAY has now won 64 straight weeks in the key demo (80 of 81 weeks), its best streak in more than four years. TODAY's A25-54 and A18-49 wins over GMA have reached five-year highs, season to date, and the total viewer gap between the two shows is 35% closer (-168,000 versus -257,000) versus last season.
Additionally, TODAY won the February sweep in the key demo, and last year, TODAY won eight weeks in total viewers including the week of the presidential election, the month of December, and the third quarter. *Please note: TODAY is based on a 4-day average for the week of March 13 due to Tuesday's winter storm.TODAY HIGHLIGHTS:
Week of March 13
Net | HHRtg | HHShr | P2+Imps | P18-49Rtg | P18-49Imps | P25-54Rtg | P25-54Imps |
TODAY | 2.94 | 12 | 4106 | 0.98 | 1256 | 1.36 | 1629 |
CBS THIS MORNING | 2.59 | 11 | 3614 | 0.60 | 767 | 0.90 | 1084 |
GOOD MORNING AMERICA | 3.19 | 13 | 4353 | 0.80 | 1021 | 1.16 | 1394 |
TODAY averaged 1.629 million A25-54 viewers, outperforming GMA by +235,000 (+17%) and CBS by +545,000 (+50%)
TODAY averaged 1.256 million A18-49 viewers, +235,000 (+23%) more than GMA and +489,000 (+64%) higher than CBS
TODAY averaged 4.106 million total viewers, leading CBS THIS MORNING by +492,000 (+15%)
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